Ghost Works is an integrated marketing communications and brand strategy consultancy for creative challenger brands in emerging tech. Clients include: Visa, OKX, The Sandbox, Cendyn, Santo Spirits, Lamborghini, Lotus, and Metaversal’s RUNNER, from Hunger Games co-producer Bryan Unkeless and Clubhouse Pictures (Bright, Birds of Prey), Upflex, Livepeer, Dodo, Smart Token Labs, and many B2B startups. I’ve also supported the CEO of the Australian Computer Society with executive thought leadership, presentation and a book on the role of AI in society. Projects in music tech: fractional lead of marketing communications for sona.stream, a music streaming platform co-founded by producer TOKiMONSTA, the launch PR and comms strategy for artist communities A0K1VERSE (Steve Aoki) and the Deathbats Club (Avenged Sevenfold). I was also the tech publicist for A7X’s 7th studio album, Life is But a Dream. ###I consult with C-suite and director-level executives with personal brand strategies and compelling thought leadership that resonates with employees, media, customers, investors, and prospects. My Brand Journalism Approach™ amplifies impact of across touchpoints, infusing your brand voice throughout with data-driven storytelling, content strategy/creation, communications planning, PR, social media strategy and brand marketing.In addition to advising on strategic communications and brand marketing, I develop and execute integrated communications strategies (content, PR, crisis planning, thought leadership and social media). Services include:- fractional communications leadership- brand strategy and execution - GTM strategy- strategic planning and multi-channel communications - public relations strategy and outreach- executive ghostwriting and thought leadership placement-event strategy and production management- executive media training- speechwriting- content strategy- social media strategy, incl. paid-crisis comms

Prior to Angle42 going fully in-house, I consulted on PR and communications for DeFi, web3, blockchain and NFT tech clients: top-tier placements for fundraising announcements, launches and partnerships as well as robust thought leadership campaigns to boost awareness and visibility for startups looking to breakthrough as challenger brands. Clients have included Livepeer, Spruce, DODO, Smart Token Labs, Stader Labs, CoinSmart, IoTeX and KISS Patent.

Senior web3 communications consultant, building integrated communications, PR and NFT/metaverse strategy for startups and brands, as well as creative strategy for metaverse activations across The Sandbox's metaverse portfolio. Focused on media outreach, thought leadership, event partnerships and conference engagements across web3 client portfolio, including The Sandbox, Avenged Sevenfold's Deathbats Club and Steve Aoki’s A0K1VERSE.Notable wins: The Sandbox named an AdWeek Hottest Brand 2022, a TIME100 Most Influential Companies 2022 and an NFT100 brand by NFT NOW in 2022. Steve Aoki on Real Vision. Matt Sanders opinion piece in Billboard. SXSW 2022 keynote. Web Summit 2023 keynote. In addition to media relations, projects include co-producing interactive events, including partnership activations: The Sandbox Summit at NFT NYC, a two-day event with daytime programming and evening entertainment; The Sandbox's activation at Decentral Miami, NFT BZL and at the Abracadabra festival with blond:ish, Diplo and others.Creative strategy for The Sandbox’s fashion initiative, including proposals for metaverse activations, immersive games and marketing campaigns across brands such as Saks, Tommy, Rimowa and Victoria Beckham Beauty.

Acquired by Phocuswright in 2018 | Head of editorial and commercial content teams, plus brand strategy and new business growth at B2B media brand with strong brand equity as the most original voice in travel tech. Also, led a strategic shift to new mediums, such as podcasts and livestreams, while maintaining the content team's editorial flow. Managed a scrappy team with a focus on covering 'the stories behind the news' and building integrated content/communications campaigns for global Fortune 500 brands.CONTENT OPERATIONS• Manage editorial flow with staff writers and freelancers• Manage commercial projects in collaboration with clients for products such as sponsored content, webinars, and whitepapers• Develop strategies to automate operations, including social media promotion, content production• Plan/produce client webinars and whitepapers• Encourage development of key team members• Manage P&L and match content performance to KPIsSALES OPERATIONS•Build proposals, pitch to clients, manage client satisfaction • Implement landing page and paid social strategies for client webinars, whitepapers, and events• Media, association, and affinity group outreach for client webinars, whitepapers, and events• All related reports and analyticsPRODUCT DEVELOPMENT• Develop new products, including podcasts and live streams.• Update existing product set to balance editorial and commercial needs• Evolving hackathons to be more focused and impactfulWEB/MOBILE REDESIGN• Vet design and development firms for redesign• Negotiate terms for redesign• Manage ongoing redesign project• Launch new website and mobile experience with multiple new modern monetization opportunities SPEAKING/MODERATION• Provide editorial moderation to panels at conferences globally• Keynotes• Speaker placement• Collaborate with event organizers on session content DIRECTION/PRODUCTION• Creative direction and producer for tnoozLIVE@ series• Produce client webinars

Senior member of the corporate communications/brand marketing team. Data visualization, strategic communications, content creation, brand strategy, exec thought leadership, crisis communications, global social media. Reported to the Director of Global Corp Comms. We told the Sabre story through data-driven multimedia content for a global audience of customers, prospects, and partners. Took on more roles as team size fluctuated. Worked with regional marketing on content strategy, social media strategy, PR, and paid social. Collaborative effort boosted readership by 150% and social engagement by 200%.CONTENT OPERATIONS• Managing Editor of Sabre Insights blog• Strategize/implement global content workflows• Manage editorial calendar + Pardot newsletter• Write/edit articles, ghostwriting executive bylines, media outreach• Implement workflows across BUs globally (Trello, Spredfast)• Develop relevant stories with execs• SEO-based content strategyDATA + ANALYTICS• Build analytics framework for measurement• Content/social performance reports• Liaison between Data Analytics and regional PRCOMMUNICATIONS/PUBLIC RELATIONS• Sourcing, editing, placing bylines/coverage (TechCrunch, Dallas Business Journal)• Executive communications: media strategy/thought leadership• Global content marketing strategy• Produce Sabre Insights podcast• Nurture media/journalist relationships• Manage Glassdoor, Linkedin and all social (Spredfast)CRISIS COMMUNICATIONS• Rotated on-call • Liase with media/consumers during major global outages• Core team member for major data breach• Collaborate with C-suite to align messaging across channelsSOCIAL MEDIA• Global social media strategy, content distribution• Social listening/social care• Paid campaign strategy• Targeted ad buys on Linkedin, Twitter, Facebook• Employee engagementSTRATEGY• Government Affairs working group• Bi-weekly Office Hours for content consulting• E-mail marketing (Pardot)• Content-based lead gen

As City GM, I formed the team to launch the Dallas market. We built out face-to-face sales strategy to hit the pavement and on-board new venues. Responsible for hiring a growing outside sales team, as well as managing our event and local marketing strategies. We range between 3 and 5 team members at any given time, who organize and manage outside sales through Salesforce. I managed the on-boarding process of our venue partners and maintain the long-term relationships with a focus on retention. This includes bringing cocktails onto the platform, training restaurant/bar staff on the app, and venue partner satisfaction. Outcomes included:• Fastest market to launch in the U.S.• Over 2k members in 6 months• Developed local partnerships for member acquisition and venue retention• Launched in-market promotional teams for member acquisition• Managed Austin team after launching there during SXSW 2016• Managed sales, digital and event marketing with local team of 3• Achieved lowest churn company-wideHooch is a members-only private cocktail society currently available in New York, LA, Miami, San Diego, San Francisco, Austin and Hong Kong. Members enjoy one complimentary beverage each day at our venue partners.Hooch facilitates venue discovery for our thousands of members while offering a pay-for-performance marketing channel for restaurants, bars and clubs. There is no cost to join and venues must only offer a complimentary cocktail to our members when patronizing the business. Hooch has raised $2.75 million in seed funding from investors such as Michael Strahan, Shaun White, Russell Simmons, and Blue Scorpion Investments. We'll be in 35 cities by the end of 2017.

Concept licensed to Deep Ellum Hostel in 2019 | Booty's was a restaurant/bar in Bywater, LA, a neighborhood of New Orleans. We served international street food, craft cocktails and Stumptown Coffee every single day. With a traveler's soul, we bring the treasures of the world home.We also strove for a healthy, happy workforce and offer inflation-based wage raises after each 12 months of service. We also invented the Street Food Sabbatical, where one crew member goes on a trip around the world each quarter - as voted by the staff after a presentation, the chosen crew member is sent on a working vacation to sample and bring back foods of the world. That's part of our commitment to the freshest, most authentic menu in the category.Responsibilities included bookkeeping, accounting, P&L responsibility, process design, social media marketing, SEM, brand strategy, design, business strategy, and macro-level research and trend management. Outcomes included consistent growth in revenues and steady single digit growth in social media engagement week-over-week.

Covering the consumer-facing side of business travel.

Responsible for reporting the latest in travel technology trends and happenings with an analytical eye and relentless curiosity.Promoted internally in 2015. I spearheaded part of our live events and virtual webinar series. Traveling to various points on the map for our THack travel hackathons, I supported the events in the local market while also preparing exhaustively prior to the event. I also acted as the moderator for our TLearn series of deep-dive webinars.