Founder
CurrentUncommon, custom and ready-to-wear fragrance.Skills acquired•"Full stack" product launch - This project is an exercise in personally executing all aspects of an early stage business: ideation, prototyping, production, branding, sales, client collaboration, growth, etc.•Prioritization - Spending 10 hours per week at Namesake, I have to regularly evaluate the landscape and be clear about the most mission critical use of my time.•Testing assumptions - Systematically identifying the biggest risks, quickly finding evidence, iterating accordingly.•Creative development - Designed a production cycle to ensure prolific, but paced, artistic output. Shipping one custom fragrance per month, client chosen by bid.•Branding - Defining and integrating messaging, visual language, and product design.Further info: Completed Y Combinator Startup School 2018