HIPS is a music strategy, licensing, and custom composition company. We work with independent artists to pitch their music and talents to ad agencies and production companies. Our goal is to generate new revenue streams for our artists so they can support themselves through music.My responsibilities include maintaining relationships with clients and artists, new business outreach, developing music strategy for brands, writing music briefs, managing scopes and budgets, negotiating with rights holders, producing demos and custom tracks, executing music searches, and A&RWe've placed and produced music for Absolut, Doritos, TikTok, Macy’s, PBR, and The Ad Council, among others

At M+S, I had the opportunity to lead all music and sound projects for our brand clients and M+S internal projects. Whether they needed a custom composition or music search, voiceover or sound design, I was brought in to sort it out.I operated much like an in-house music house, where I wrote music briefs, identified and contracted artists to write against briefs, performed searches with rights holders, reviewed demos and tracks with my agency and client teams, ran musicology reports, distributed final tracks when needed, and any other music or audio related production needs that came up.

- Identified and led new business prospects from an Account Management, Production, and Creative perspective. This included relationship management, SOW development, production oversight, creative ideation and development, and deck building, among other responsibilities aimed at pursuing music-focused brand partnerships.- Oversaw and assisted the ideation, design, UX, development, and QA of a new web-based social network targeted to creators working in music. A "LinkedIn for artists".- Worked with existing brand clients to address business needs through custom collaborations with today's music culture creators.- Built and managed a sync music licensing catalog. Placed, pitched, and cleared music licenses for ads, TV, film and everything else that aims to marry music to video.

- Collaborated with Producers, Editors and Creatives at ad agencies, production companies, media providers, and trailer houses to find and license music for their video projects. - Provided new business support to increase client roster and increase awareness of SixtyFour among key decision-makers.- Performed music searches and edited tracks to demonstrate how a piece of music could work against picture.

Client: Enterra Solutions (Artificial Intelligence)- Led all branding, content production/development, budgets/SOWs, and app UX and design work for Enterra Solutions, an Artificial Intelligence and Machine Learning company based in Princeton, NJ.

Client: Apple- Managed Apple Music’s 2017/18 re-launch campaign which included TV, print, digital, retail, OOH, and branding.- Responsible for the completion and trafficking of a new product launch TVC for the Apple Watch.

Clients: go90 app from Verizon, Volvo, Epic Records- Developed 360 campaigns designed to promote multiple original video series launched on go90.- Partnered and collaborated with major media properties to produce video content to drive awareness and tune-in for go90 programming.- Led marketing communications and promotions for all live music concerts streamed on go90 including on-site activations, social, and artist collaborations.- Worked with UX, strategy and analytics teams to audit, evaluate and reimagine the automotive customer experience for Volvo.- Managed the design and production of Volvo’s new product detail page for the launch of the S90 which included a multi-city photoshoot and hundreds of CGI assets.- Pitched new promotional strategy and concepts to Epic Records to support their upcoming album releases and events.- Booked bands for in-office showcases and company parties.

Clients: Bacardi, IBM, Google- Oversaw a team of user experience designers, product designers and brand strategists to provide product consultation to Google for a new technology aimed at revolutionizing the wearables industry.- Managed all work supporting IBM’s new cloud-based development platform, Bluemix, including product positioning, messaging, channel planning, and the production of video, apps, and digital banners. - Grew the IBM business from one scope to retainers with three separate IBM clients, and expanded the Google business from a two-month project into a two-year engagement.

- Led a Bacardi-sponsored project wherein music and videos were produced through collaborations between Cuban and popular contemporary bands. The campaign exceeded performance goals through its Pandora hub by a factor of four.- Supervised a dedicated team overseeing three accounts, and trained them to navigate internal and external processes, perform creative problem solving and work through challenging client relationships.

Client: Volkswagen - Supervised campaigns for Jetta, Beetle, Passat, national sales events, competitive conquesting, and other initiatives aimed at creating awareness and consideration for the brand.- Led VW’s award-winning digital campaign for the 2013 Super Bowl consisting of a socially integrated microsite, homepage takeovers, digital video, and banners.- Managed and mentored a dedicated team consisting of a Digital AE and AAE.- Developed strategic approaches with Planning, Strategy, Creative, and Media teams to identify and address areas of opportunity for the brand.- Led digital and integrated brand and retail campaigns comprised of site builds, videos, homepage takeovers, and custom partnerships with sites such as BuzzFeed, and CBSSports.

- Supervised VW.com projects from start to finish, including research, budget management, briefing teams and reviewing work while managing internal and client expectations.- Collaborated with creative, digital and broadcast production, project management, UX, technology and outside vendors to deliver projects on time and ensure their success.

- Led integrated campaigns consisting of videos, websites, social, banners, digital kiosks, eNewsletters and print collateral pieces for the America’s Army Game Project, Army Experience Center and the Virtual Army Experience.

- Collaborated with creative teams to develop ad concepts for global clients such as Sony Vaio, Agility, Cartoon Network, and the U.S. Army.

- Led integrated campaigns consisting of videos, websites, social, banners, digital kiosks, eNewsletters and print collateral pieces for the America’s Army Game Project, Army Experience Center and the Virtual Army Experience.

- Helped run a profitable retail store by building and maintaining relationships with vendors, customers, and the owner to retain a positive, productive environment.