Nick Wasmiller Email & Phone Number

Grand Rapids, Michigan

Ada, Michigan

• Oversaw the creation and implementation of the company’s media relations strategy
• Provided media relations counsel to top leadership
• Led issues management activities on emerging and current matters
• Worked with colleagues around the world to monitor / manage potential issues, develop strategic guides and create supporting assets
• Prepared responses to issue-related inquiries from the news media, fans / followers on social media and independent Amway distributors
• Set the direction for select global content channels, including the direct seller’s brand journalism site and its global newsroom

Greater Grand Rapids, Michigan Area

Led public relations efforts for more than a dozen clients in various industries, mostly in the West Michigan market.

Greater Grand Rapids, Michigan Area

Led a team of six PR professionals across the state and managed daily operations in the Grand Rapids region.Oversaw an intentional process to promote community support through community partnerships and strategic alliances, community education, media relations, special events and stewardship/social responsibility initiatives.

• Oversaw the firm’s efforts for a diverse group of clients, including market leaders and startups. Responsibilities:
• Created, oversaw and executed branding and public relations plans to support clients’ business objectives.
• Identified effective ways to position clients in front of target audiences.
• Served as spokesperson to the media, main contact for the client.
• Effectively developed media relations campaigns to support broader vision; secured coverage valued at more than $1 million in last year at the firm.
• Established and implemented branding initiatives designed to position client uniquely in the marketplace.