Nick Barnett's Location
Greater Sydney Area, Australia, Australia
Nick Barnett's Contact Details
Nick Barnett work email
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Nick Barnett personal email
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About Nick Barnett
Nick Barnett is a strategic Business Leader with over 20 years of experience across industries such as Banking, Superannuation, Consumer Electronics, and Telecommunications. With a proven track record of success working with renowned brands like Aware Super, Westpac, Samsung, Breville, Philips, and St. George, Nick possesses a wide range of core competencies, including:- Growth Strategies: Developing and implementing strategic growth initiatives to drive business performance and achieve KPIs.- Product Ownership and Strategy: Leading product ownership initiatives, defining product roadmaps, and driving strategic direction for successful product launches.- Data Analysis and Insights: Expertise in advanced data analysis, statistical modeling, and data visualization for informed decision-making, utilizing Python and SQL.- Cloud Technology and Data Warehousing: Experience in leveraging cloud-based solutions and data warehousing to efficiently manage and analyze large datasets.- Customer Experiences: Leading customer-centric initiatives to enhance satisfaction through personalized strategies and targeted campaigns.- Technology Solutions: Collaborating closely with engineering teams to design and implement innovative technology solutions, driving digital transformations.- Digital Marketing: Deep understanding of digital marketing channels, including SEO, SEM, social media, email, and content marketing.- MarTech Implementation and Optimization: Successfully implementing marketing technology platforms, CRM systems, and analytics tools to drive efficiency and growth.- Data Visualization and Reporting: Skilled in utilizing tools like Tableau and Power BI to create impactful visualizations and reports for stakeholders.- Advanced Analytics and AI: Proficient in machine learning algorithms, AI techniques, and natural language processing to unlock insights and automate processes.- Web & Digital Analytics: Expertise in utilizing tools such as Google Analytics and Adobe Analytics to track and optimize digital performance.- Agile Project Management: Leading cross-functional teams and driving project success using agile methodologies and best practices.- Effective Communication: Exceptional communication skills to convey complex technical concepts to both technical and non-technical stakeholders.- Continuous Learning and Thought Leadership: Committed to staying ahead of industry trends and emerging technologies to provide thought leadership.
Nick Barnett Work Experience Details
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Ai Practice LeadAware Super Apr 2024 - PresentSydney, Nsw, Au -
Advanced Analytics Practice LeadAware Super Nov 2021 - Apr 2024Sydney, Nsw, Au• AI & Advanced Analytics Strategy: Developing and executing the advanced analytics strategy to leverage data assets and analytical capabilities to drive business growth, operational efficiency, and member engagement.• AI and Machine Learning: Harnessing the power of AI and machine learning algorithms to develop predictive models, automate processes, and uncover valuable insights from vast amounts of member data, enabling personalized recommendations and proactive member services.• Data Management and Governance: Establishing robust data management and governance frameworks, ensuring data integrity, security, and compliance with regulatory requirements, while enabling efficient access and utilization of data for analytics purposes.• Performance Measurement and Optimization: Establishing performance measurement frameworks to evaluate and optimize member experiences, and operational processes, ensuring alignment with organizational objectives.• Data Visualization and Reporting: Developing interactive dashboards and reports using tools like Tableau and Power BI to effectively communicate analytical insights to stakeholders, enabling data-driven decision-making across the organization.• Cross-functional teams: Collaborating closely with business stakeholders and technical SMEs, including investment, marketing, data engineering and member services, to identify analytical needs, gather requirements, and deliver tailored analytical solutions that meet business objectives.• Thought Leadership and Innovation: Staying abreast of industry trends, emerging technologies, and best practices in advanced analytics, contributing to the fund's thought leadership through research, knowledge sharing, and exploring innovative analytical approaches.• Vendor Management: Evaluating, selecting, and managing relationships with specialist vendors, ensuring effective utilization of their expertise, tools, and services to augment internal analytics capabilities.
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Advisory Board MemberAshton Media Nov 2020 - PresentDarlinghurst, New South Wales, AuWorking on a panel of industry advisors that help Ashton Media organise some of the best Marketing Technology events in the world. -
Contractor & ConsultantNickbarnett.Com.Au Feb 2020 - Oct 2021• Digital Transformation: Leading end-to-end digital transformation initiatives, aligning business objectives with innovative digital strategies to drive growth, optimize operations, and enhance customer experiences.• Data Strategy and Governance: Developing robust data strategies, frameworks, and governance models to enable effective data management, privacy compliance, and data-driven decision-making.• Customer-Centric Strategies: Designing and implementing customer-centric strategies to enhance engagement, loyalty, and retention, leveraging personalized experiences, journey mapping, and customer segmentation.• AI & Machine Learning: Designing and implementing AI strategies aligned with business goals, identifying use cases, assessing feasibility, and defining roadmaps for successful AI adoption.• Data Analytics and Insights: Utilizing advanced data analytics tools and techniques to extract actionable insights, generate predictive models, and optimize business performance, leveraging tools like Tableau, Power BI, and advanced statistical modeling.• MarTech Stack Optimization: Assessing, selecting, and implementing marketing technology (MarTech) stacks to streamline marketing operations, automate processes, and enhance campaign effectiveness.• Data Visualization and Reporting: Creating impactful data visualizations and reports using tools like Tableau and Google Data Studio to communicate insights, trends, and performance metrics to stakeholders.• Agile Project Management: Employing agile methodologies to lead cross-functional teams, manage project timelines, budgets, and resources, ensuring successful project delivery within scope.• Stakeholder Management and Collaboration: Building strong relationships with clients, stakeholders, and internal teams, fostering collaboration, and aligning strategies to achieve shared goals.
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Director, Digital & Media TechnologyWestpac Jun 2018 - Feb 2020Sydney, Nsw, Au• Strategic MarTech Leadership in Banking and Finance: Driving the development and execution of MarTech strategies tailored to the unique needs of the banking and finance sector, optimizing ROI and enhancing customer experiences.• Cutting-Edge Digital Experiences: Deploying innovative MarTech solutions to drive customer acquisition, retention, and market share growth in the banking and finance industry, leveraging channels like websites, email, social media, and online advertising.• Cross-Functional Teams: Leading and inspiring cross-functional teams to execute data-driven digital marketing campaigns for Westpac, St.George, BankSA and Bank of Melbourne, delivering exceptional results across products such as online banking, savings, home loans, and business banking.• Data and Technology Initiatives: Championing the implementation of advanced technology and data initiatives within structured project frameworks, leveraging best-in-class MarTech platforms and tools such as Google Marketing/Cloud Platforms, Adobe, Tableau, and Facebook to optimize media and advertising programs.• Data-Driven Insights and Optimization: Harnessing the power of data analytics tools, including Tableau and Adobe Analytics, to extract actionable insights that drive enhanced ROI, campaign effectiveness, and customer experiences in the banking and finance sector.• Impactful Content Marketing Strategies: Developing and executing content marketing strategies on key platforms such as YouTube and Facebook, tailored specifically for the banking and finance industry, to ensure maximum reach and engagement with the target audience.• Privacy and Data Governance: Ensuring strict compliance with industry regulations, banking codes of conduct, and global privacy policies, safeguarding customer data and brand integrity in the digital marketing landscape. -
Head Of Digital PerformanceWestpac Dec 2016 - Jun 2018Sydney, Nsw, Au• Strategic Leadership of Digital Marketing and Performance Media Strategies to drive customer growth and retention across multiple brands and portfolios within the Westpac Group.• Management of a high-performing specialist Digital Marketing team, overseeing the implementation and delivery of digital programs, platforms, and campaigns across various channels, including websites, SEO, SEM, display media, affiliates, and more.• Execution of high-profile national and international marketing campaigns, aligning with ATL, Social Media, and Retail Channels to maximize reach and engagement.• Accountability for developing and optimizing capabilities in digital marketing and enhancing website customer experiences.• Effective management of significant campaign budgets and reporting key performance metrics to business and finance stakeholders.• Proactively identifying new opportunities for digital growth, including emerging technologies and channels.• Driving continuous improvements in customer experiences, targeting capabilities, and business performance metrics across the Westpac, St.George, BankSA, and Bank of Melbourne brands.• Strategic partnership management with leading digital technology vendors, advertising platforms, and aggregators.• Leading the data and online personalization strategy, leveraging behavioral insights, attribution reporting, and AI-powered personalization capabilities to maximize the ROI of Digital Marketing investments.• Streamlining and implementing new digital policies, processes, and procedures to meet business needs and ensure compliance with industry standards.
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Senior Digital Marketing ManagerWestpac Feb 2015 - Dec 2016Sydney, Nsw, Au• Leading the development and execution of comprehensive Digital Marketing strategies to drive online customer acquisition for Westpac, St.George, BankSA, and Bank of Melbourne.• Consistently exceeding aggressive business targets by leading the growth in Digital Marketing channels, including SEM, SEO, Display, Social Media, Mobile, eDM, and Content across the Westpac Group portfolios.• Preparing data-driven marketing reports and delivering actionable business insights using analytics platforms such as Adobe, Google, Tableau, and more.• Leading the Mobile-first customer experience strategy in Digital Marketing channels, ensuring best-in-class Mobile, Tablet, and Online CX.• Executing impactful Content Marketing and Social Media strategies on platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube.• Preparing and executing test and learn opportunities for Conversion Rate Optimization (CRO), including A/B landing page testing and Multivariate testing (MVT).• Negotiating Online Advertising and Media planning to secure top-tier inventory from third-party publishers.• Leading the Online Personalization of the Customer Experience by implementing new technical solutions and online platforms.• Developing and managing strategic partnerships with key Australian comparison websites.• Delivering presentations to Senior Leadership and broader stakeholder teams, covering long-term digital strategies, business results, and digital intelligence.• Utilizing online and offline attribution modeling to develop multi-dimensional marketing investment strategies and ensure optimal ROI.• Leading Digital Transformation initiatives by implementing new technologies, such as Programmatic Marketing solutions.• Managing relationships with top-tier Creative and Media Agencies.• Taking ownership of multi-million dollar monthly budgets and driving their subsequent ROI.• Representing the Westpac Group at Partner Conferences and hosting Digital workshops.
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Digital Marketing ManagerWestpac Apr 2013 - Feb 2015Sydney, Nsw, Au• Delivering sales unit and revenue targets across the digital marketing channels, including SEM, SEO, mobile, social media, display advertising, owned & operated media and affiliates• Developing and driving the Credit Card Digital Acquisition strategy for the Westpac and St George brands - devising, implementing and managing initiatives in the digital channels to achieve business targets• Managing digital assets such as display banners, interactive content, SEM ad creatives and landing/splash pages• Multivariate and A/B testing to maximise traffic volumes and conversion rates• Channel reporting and analytics, including insights and recommendations to the business (e.g. through Google Analytics and Omniture)• Owning digital 'innovation' in the credit card space, by driving best-in-class campaigns
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Digital Marketing Manager (Westpac Secondment)Uno Home Loans Feb 2016 - Sep 2016Sydney, New South Wales, Au• Building Digital Marketing campaigns and capabilities from scratch for the launch of an Australian-first online mortgage broker platform • Development and execution of Digital Marketing strategies and channel plans to acquire new customers across all channels including SEO, SEM, display, eDM, lead generation, TV, online video and social • Content creation and Optimisation of UX across the website and native apps• Management of Data & analytics - using data on a daily basis to be responsive and performance-oriented (including use of tools such as Google Analytics) • Establishing media and creative agency partnerships to enable the launch of uno’s brand, products and service • Executing aggressive test and learn strategies (including website and UX optimisation), to enable the business to meet growth targets -
Product Marketing Manager (Contract)Breville Australia Jul 2012 - Apr 2013Alexandria, New South Wales, Au(NB: Breville is the Australian distributor for Philips Male Grooming categories)• Devising strategies to drive online traffic to the Philips website and sales at retail outlets, including Good Guys, Harvey Norman, BigW, Target, Shaver Shop, Myer and David Jones• Content management for digital channels, including email, social media, mobile, display & online• Preparation of digital media such as advertising banners, product imagery, videos and QR codes • Development and design of customer facing collaterals• Executing product marketing campaigns, promotions and point of sale in store through the coordination of sales reps and third party merchandisers • Reporting sales, campaign and promotion progress to stakeholders• Analysis of online competitor activities and customer research, to identify new market & pricing opportunities• Planning and control of all product marketing spend for a $1.3m budget• Reviewing new technologies, to keep the company at the forefront of developments in digital and retail marketing• Managing a marketing coordinator to deliver in store collaterals and shop display fixtures -
Product Marketing SpecialistVividwireless May 2011 - Jul 2012Macquarie Park, Nsw, Au• Executing broadband customer acquisition and retention marketing strategies via online, retail, mobile, display, SMS, email and social media channels• End-to-end product development of 4G broadband modems and coordinating full testing processes with internal technical teams• Managing device vendors to deliver product stock on time, building new device roadmaps & proactively improving the customer modem experience• Identifying new opportunities for increased revenue, preparing P&L forecasts & presenting business cases for senior stakeholder approval• Conducting competitive research to develop web-centric SEO campaign content• Developing keyword strategies, optimised meta-tags, titles, page descriptions and copy• Creating user content, including website pages, videos, social media posts & blog articles • Creating email marketing content and strategising multi variant testing• Developing online support content, training materials and internal workshops• CRM user journey planning• Preparing monthly reports on competitor activities, with strategic pricing and promotional recommendations • Training the sales & service teams, external partners and internal staff on new products and campaigns -
Marketing AnalystSamsung Electronics Australia Oct 2009 - May 2011Suwon-Si, Gyeonggi-Do, Kr• Analysis of sales data, to shape leading sales, marketing and brand strategies for TV, white goods, camera and IT products• Creating interactive and engaging digital content for internal and external audiences• Managing online marketing intelligence portal to collect and analyse data on competitor activities • Online benchmarking of competitor promotions & brand marketing• Rollout of digital media in stores, including interactive content & streamed TV content to demonstrate products remotely in stores• Agency briefing & project management • Sales & market share analysis• Stakeholder reports on campaign results, market trends and competitor intelligence -
Seo Specialist3Wise Internet Solutions Jun 2009 - Oct 2009• Search Engine Optimisation - keyword analysis, traffic analytics, HTML content management and copywriting • Email marketing - communicating promotions and new launches to consumers • Social media marketing - brand development research & strategy implementation• Project management – scoping client digital marketing requirements and budgets, developing campaigns and managing resources to deliver online results
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Marketing ManagerSamsung Electronics Apr 2007 - Jan 2009Suwon-Si, Gyeonggi-Do, Kr• Managing Samsung's interactive digital content for online product launches • Managing digital agencies to create large quantities multi-lingual Javascript and HTML content • Creating online incentives & promotional campaigns to increase website traffic • Website analytics through Google Analytics and/or Omniture • Project management to deliver multi-lingual content• Managing the online training budget, digital agencies and internal web teams• Creation of brochures, point of sale and promotional materials for training Europe-wide retail sales staff• Conceptualisation, sell-in and production of physical shop display kiosks• Event management for channel-specific product launches
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Account ManagerBase Connections Ltd Dec 2005 - Mar 2007• Briefed, trained and managed teams of sales staff to deliver client results• Client account & budget management• Sales lead generation, business development, market research and mailing campaigns for Microsoft Gold Partners, Playboy, Hertz, Sony Vaio and many more• Procured and implemented CMS databases
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Marketing ManagerSony Bmg Jun 2005 - Nov 2005New York, Ny, Us• Digital music releases for Sony BMG compilations and Pete Waterman • Press releases for National and Regional Radio, Club Promotions, TV and Press• Production of digital assets, album artwork, licensing documentation and registration of master recordings
Nick Barnett Skills
Digital Marketing
Marketing Strategy
Digital Strategy
Online Marketing
Social Media Marketing
Mobile Marketing
Digital Media
Online Advertising
Online Marketing Analysis
Analytics
Sem
Seo
Content Marketing
Email Marketing
Omniture
Affiliate Marketing
Strategic Planning
User Experience
Customer Experience
Google Analytics
Google Adwords
Display Advertising
Conversion Optimization
Ad Serving
Multivariate Testing
Content Management
Marketing
Advertising
Marketing Budget Management
Customer Acquisition Strategies
Product Management
Reporting
Content Strategy
Strategy
Product Development
Product Launch
Adobe Marketing Cloud
Crm
Project Management
Social Media
Marketing Communications
Return On Investment
Data Analysis
Stakeholder Management
Customer Retention
Pricing Strategy
Executive Reporting
Microsoft Office
Photoshop
Media Planning
Nick Barnett Education Details
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Buckinghamshire New UniversityMusic Industry Management And Marketing -
St John Baptist College, UkBiology
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St John Baptist School, UkRe
Frequently Asked Questions about Nick Barnett
What company does Nick Barnett work for?
Nick Barnett works for Aware Super
What is Nick Barnett's role at the current company?
Nick Barnett's current role is AI & Data - Aware Super.
What is Nick Barnett's email address?
Nick Barnett's email address is nb****@****.com.au
What is Nick Barnett's direct phone number?
Nick Barnett's direct phone number is +612825*****
What schools did Nick Barnett attend?
Nick Barnett attended Buckinghamshire New University, St John Baptist College, Uk, St John Baptist School, Uk.
What are some of Nick Barnett's interests?
Nick Barnett has interest in Live Performance, Web Design, Muay Thai Kick Boxing, Drumming, Video Production, Technology, Sport, Boxing, Poverty Alleviation, Music Production.
What skills is Nick Barnett known for?
Nick Barnett has skills like Digital Marketing, Marketing Strategy, Digital Strategy, Online Marketing, Social Media Marketing, Mobile Marketing, Digital Media, Online Advertising, Online Marketing Analysis, Analytics, Sem, Seo.
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