Nick Whitcroft Email & Phone Number

London, England, United Kingdom

Leading the Digital Planning centre of excellence, for the Uber business, across the EMEA region.

London, England, United Kingdom

> Strategic lead for digital media across Diageo brand portfolio in GB, and digital transformation workstreams, under ‘Precision Factory’, to unlock data-driven, personalised marketing at scale.> Key projects spanning data & audience orchestration, T&L roadmapping, and measurement. > Accountable for digital marketing best practice, brand safety & suitability, and continuous improvement of digital media planning & buying across all channels. > Managed launch & upscaling of two new-to-market e-commerce platforms - TheBar.com & Malts.com. > > Key stakeholder for multiple global & regional JBPs and driving of Diageo's Progressive Media Agenda, championing diversity, gender equality & amplification of under-represented voices in media & business practices.

Surrey, England, United Kingdom

> Currently write & perform as part of UK alternative rock band, FOLLOWER.> Represented by Word Is Bond Inc. management.> Also working with LMSUK promotion.

> Available for hire to musicians and/or organisations requiring a temporary session vocalist for studio and/or performance work. > Sound knowledge of all styles and genres of music.

London, United Kingdom

> Digital client lead on automotive team, across the Renault, Dacia & RCI Bank brands.> Client contact on industry issues, such as Viewability & Brand Safety and digital projects such as DCO (dynamic creative), digital pathway/reattribution, analytics & DMP integration.> Led recruitment & training of new joiners to team, and client onboarding & inductions.> Managed proof of concept & UK roll-out of key workstreams, including digital attribution, audience orchestration project, data onboarding & DMP management.> Appeared on industry panel on future of EVs hosted by Edwina Dunn & Clive Humby.> Previously led all day-to-day management of Virgin Media Digital Performance team.> Coordinating large cross-departmental teams, with scope spanning Display, VoD, Social, PPC, SEO, Affiliates & Mar-Tech, leading direct improvements to YoY performance.> Commercial consistency & finance management across significant budget lines, including clearance of significant payment backlogs.

London, United Kingdom

> Working alongside fellow Co-Founder & Editor-In-Chief, I was responsible for production and review of content across the site, as well as involvement in all internal business projects.> Whilst I specialised in the PC sector, my writing spans all platforms and genres, including events coverage, where I co-headed our press presence at industry events, such as EGX, EGX Rezzed & Insomnia.> Appeared on BBC2's Victoria Derbyshire programme in May 2015 discussing the interactions between gaming and psychology.> Led development, expansion & community management of our Discord community & associated online presence.

London, United Kingdom

> Responsible for the growth and optimisation of key client portfolio, increasing conversions and improving customer experience on-site.> Central point of contact for Enterprise clients across all categories, including P&O Cruises, Samsung, JD Sports Group, Premier Farnell & Getty Images.> Expert knowledge in Yieldify technology product range, identifying & implementing data-driven strategies for client campaigns.> Consistently hit targets for portfolio performance.> Managed a team of up to 7 people, during period of exponential company growth, and directly responsible for continued recruitment & training across Account Management.> Led trial & roll out of new technologies such as Yesware and Slack to the wider business.> Maintained up to date Salesforce CRM database and analysed data from business intelligence tools such as Looker, sharing best practice insights across the team.

London, United Kingdom

> My writing for PushStartPlay covered news, reviews, previews, features, opinion pieces, events and competitions in the video games industry, as well as coordinating as part of the team to ensure the standard of content across the site.

London, United Kingdom

> Responsible for planning and account management across the Eurotunnel and Weight Watchers, involving implementation of online and offline media campaigns across both direct response and brand clients.> Lead on weekly reporting & trend analysis, with advanced knowledge of RTB/networks and reattribution/digital pathway analysis.> Trained in various technology including Google Doubleclick For Advertisers, TechEdge K2, Flighting & Frequency and DDS.> Core member of OMD’s Innovation Hunters team and took charge of IPA 44 Club events, as well as organising tech day as part of OMD’s first ever Innovation Week (now annual event).> Extensive experience directly managing clients of all levels and co-ordinating large teams throughout the business.> Worked on successful pitch to retain Eurotunnel Le Shuttle business.

> Songwriter and lead vocalist, recording and performing material distributed by Cargo Records.> Have played and/or worked with a range of artists, including Heaven's Basement, I Am I and Sondura.> Live appearances include UK and international tours, as well as performances at festivals such as Download, Bloodstock and BT London Live for the 2012 Olympic Games.

London, United Kingdom

> Google Certified marketer, responsible for planning & insight for a circa £50m portfolio, across all media channels.> Owned competitive analysis issued to several major clients (inc. Heineken UK).> Lead role in the organisation of brand tasting event & showcase for media owners, later implemented as best practice example across the global business.> Extended scope beyond key role, to contribute to inter-brand cross-functional ideation sessions, produce posters for internal events, create radio advert for a major brand pitch, project manage web-development project for client content sharing, as well as setting up feed sharing hundreds of news updates to clients.> Founding member of internal video production unit pitched to CEO.> Cross-media campaign for Bulmers flavour launches went on to win multiple awards.> Promoted following excellent feedback.

> Worked as part of a media planning team, with exposure to clients such as Heineken UK, McCormick, RNIB and EMI.> Analysed media activity and expenditure of established and emerging competitors.> Produced competitive reports and plans of annual advertising spend, based on informed advertising strategy.> Updated clients via weekly blog entries, covering relevant markets and media/technology trends.

Bachelor Of Science (Bsc), Psychology, 2:1 (Honours)

Activities and Societies: PsycSoc (Social Secretary), BandSoc, American Football, Aikido, Fair Trade, Amnesty International, RAG.

Education record