Marketing, business development bid management• Market research and analysis to inform identify and define target markets, new activity, income streams and business opportunities for the further development of the Trust’s services• Develop and write tactical marketing plans for services• Provide the executive, senior management and clinicians with strategic insight and advice in respect of the healthcare market, competitors and drivers of reform• Lead the project management of bids including: analysing extensive and complexInformation; negotiating with teams to agree effective clinical and business models; writing compelling bid documents and presentations which simply and effectively convey highly complex ideas and processes• Develop business cases, to secure funding from commissioners for service development opportunities across the Trust

Acted as communications lead for four key strategic programmes (detailed below), and providing strategic direction on integrated communications and stakeholder engagement programmes to support the delivery of the NHS IC corporate strategy.Strategic programmes• Secondary Uses Service (SUS)• Casemix/Health Care Resource Groups• National Clinical Audits (cancer, diabetes and coronary heart disease)• Reporting of Quality and Outcomes Framework achievementKey responsibilities:The marketing communication of a full range of relevant, high quality health care information as well as social care data generated by NHS Information Centre and ensuring a coordinated approach around national projects and activities Managed the a series of SUS regional workshops to increase understanding an use of national toolsDirected and delivered the strategy behind increasing the number commissioners and providers using NHS Comparator, through a programme range of events, e-marketing and entries into awards for excellence. Ensured that stakeholder/customer experience is regularly measured and monitored to potential success of products and support the organisation’s Balanced ScorecardDeveloped a suite of enewsletters for key stakeholders http://bit.ly/a2DFMR. Increased the number of e-bulletin subscribers from 600 to over 2,500 in 12 months.. In the nine months from launch the percentage open rate raised from 30 to over 60 per cent, typical of customer bulletins are around 20 per cent open rate.Represented department on strategic groups and project boardsProvided a professional, senior managerial planning, organisational and project management support for internal teams across the organisation Aided the future development of the NHS Information Centre brand, raising awareness and stakeholder perceptionsAdvised and influenced key stakeholders ensuring effective communication was developed within and between business programmes

Consultants and information specialists in health and social care project management, change management and IT implementation

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