Nicky Bryson Email & Phone Number

Australia

Not-for-profit foundation offering accommodation, community connection, supports and employment services so that people with disability can live the lives they choose and feel connected to community.

Advocacy and media relations promoting a diverse spectrum of community-based issues with a focus on LGBTQIA+ inclusivity, empowerment for people with intellectual disability, and supporting at-risk young people.✅ Leverages skills in public relations, copywriting, marketing and media to launch successful events and digital campaigns, significantly contributing to the philanthropic success of multiple organisations and not-for-profits.✅ Initiated and produced an impactful advocacy short video on marriage equality for Facebook and secured $5.5K in crowdfunding within a few days. Manually developed psychometric audience profiles that emulated ‘big data’ methods to support video with a targeted Facebook ad campaigns. The video went viral and successfully reached over 1.5M people.

Macquarie Park, New South Wales, Australia

Part of the Canon Oceania group, Canon Business Services merges people, process, and technology to optimise operations, freeing customers to focus on what sets them apart.🔄 Managed internal and executive communications, across Australia, New Zealand, and the Philippines.✅ Ideated and directed award-winning COVID-19 vaccine campaign for Philippines employees, resulting in 98% vaccination rate. Built and led a loyal team of ambassadors to help execute; engaged and managed an external animation agency to create a series of animated explainer videos and graphic assets; crafted ongoing surveys and information-seeking sessions with employees to identify motivators and barriers about the vaccine.✅ Collaborated with Event Manager to rapidly pivot Canon Business Services’ hallmark annual conference to a hybrid format during the pandemic, incorporating live stage and virtual production that cut through the retention challenges of a predominantly online audience. Recognised with Canon Spirit Award.✅ Supported recalibration of siloed teams by improving communication capabilities. Restructured communications to unite employees, re-establishing trust and engagement by leveraging a new digital workplace hub to deliver highly engaging content focused on sharing employee stories, while promoting Canon’s vision and purpose.✅ Spearheaded CSR partnership with OzHarvest to further entrench meaningful engagements between employees, the business and the community. Won executive management support with a compelling business proposal, led negotiations for the partnership, and managed a $20k budget. Helmed the partnership as invited Relationship Manager, leading a committee of 5 people.🏆 Canon Managing Directors Award: Winner ‘Facts About The Vax’ Campaign | 2021🏆 Canon Spirit Award: Winner - Enhance the Experience | Q4 2020🏆 Canon Spirit Award: Winner - Passion and Ownership | Q1 2020

Sydney, New South Wales, Australia

This boutique agency has provided research and insight services throughout APAC for more than twenty-five years, specialising in travel and tourism, government, events, and visitor research.🔄 Initially delivered market research report writing, transitioning into digital strategy and campaign management as a regular consultant. ✅ ACT Light Rail (Transport Canberra), benchmark for City to Woden alignment. Delivered a strategic social media campaign to drive survey conversions in, achieving 5,096 survey link clicks and reaching 161,850 people. Exceeded survey conversion KPIs enabling ACT Light Rail to interpret the effectiveness of communications, potential use, real concerns of residents and understanding of the new alignment.✅ TasWater Community Benchmark qualitative research. Delivered a strategic social media campaign to drive survey conversions. Achieved 4,433 survey link clicks and reached 278,458 - an invaluable asset in reaching targeted audiences to assess community attitudes and understanding of TasWater.

Sydney, Australia

Part of the global Panasonic Group, Panasonic Australia is a market leader in the field of consumer electronics, and B2B solutions.🔄 Managed communications across internal and external channels, ensuring high engagement and alignment with strategic direction.✅ Managed content for 3 digital publications under the PAU banner including the Consumer Blog, Business Blog and The Ideas Kitchen. Also managed product copy via Panasonic Global stakeholders for the PAU site.✅ Delivered stakeholder information, marketing and educational content across a range of B2B and B2C channels and media including brochures, native content advertising, POS, packaging and training materials, ensuring professionalism, quality, correctness and relevance.✅ Displayed excellent knowledge of current PR, corporate and member communication and marketing methods and strategies. Managed editorial calendar that included article, video, business, social, promotional, LinkedIn, PAU product and recipe categories, while concurrently managing campaign, media and content streams.✅ Crafted a strategy that enabled Panasonic executives to secure connections and achieve targets with custom content on LinkedIn, positioning Panasonic participants as SMEs with engaging thought-leadership content.➡️ Editor, Corporate Communications | April 2017 – December 2019➡️ Copywriter, Corporate Communications | May 2015 – March 2017 ➡️ Copywriter, Marketing Communications | August 2010 – May 2015

Print and digital media spanning a variety of organisations, including Star Observer, Ninemsn, Sydney Gay and Lesbian Mardi Gras, Emap, Pacific Publications, OUTinPerth, Evo Media (SX News, City Voice, Melbourne Community Voice Queensland Pride and Blaze), Koncierge Magazine, SBS Zela and Crikey.