G&L Media was formed to help advertising agencies with traditional media buying services. Call it white label media department, if you will. We buy local tv, radio, cable, OOH ,CTV, OTT , OLN, and local streaming. If you are an agency looking for someone who is proficient with Strata and MediaOcean and need less overhead, give me a call!

Manager, Local Investment overseeing the Pfizer account. Negotating cost effective media schedules for local markets. Other clients: P&G, KLM Dutch airlines, Heineken, Clear Choice long form, Jack in the box and Del Taco. Media Buying and Execution, Client & Internal relationships. Strategic Thinking & Leadership.

During my time with Effectv, I developed sales strategies that drove revenue over $2M and grew clientele by 350%+. Highlights of accomplishments in this role include:• Streamlined process for 500+ account executives companywide, cutting time for programming for clients from hours-long process to mere minutes—developing and maintaining Strata Database and creating master special programming list.• Trained new account executives, while mentoring and assisting current account executives with Orbit schedules, Nielson projections, Strata, posting, and more.• Created and fulfilled successful direct response television (DRTV) campaigns.• Conducted market research, analyzing data, and reporting to provide up-to-date advertising solutions to support clients.• Negotiated long-term agreements and commitments.• Developed sales forecasts, maintaining meticulous customer and prospect records, and working cross-functionally to provide accurate forecasts.• Completed all necessary documentation and reporting including contracts, advertising schedules, sales calls, expense reports, and monitoring and managing collections.• Consistently recognized for top performance, receiving “President’s Club” and “Top Digital Performer” awards.• Certified political candidate and issue requests and implementation, verifying that all company and political guidelines were followed.• Developed strong, trusting client relationships—building authentic connections and retaining clientele throughout pandemic.

As a Senior Media Buyer, I facilitated media advertising campaigns for political, regional, and national clientele—offering end-to-end service and maintaining contact as a client-facing company representative. Highlights of accomplishments in this role include:• Handled all buying, planning, negotiation, placement, and follow-up.• Ensured campaign success, liaising between account reps, clients, partner agencies, traffic, production, and other contacts to address all client needs quickly and effectively.