Developing multi channel customer lifecycle strategies to drive incremental revenue growth, including onboarding, retention, loyalty and acquisition campaigns across the Westpac product portfolio B2B and B2C, McDonalds and touching on the Volkswagen account.Using customer data and insights to drive segmentation, targeting and personalisationPresenting on email and CRM best practice, including testing and segmentation strategiesReporting results and using learnings to optimise future campaignsBriefing and working closely with data analysts to derive insightsWorking with Salesforce Marketing Cloud on campaign reportingDeveloping and maintaining strong client relationships.

Working solely on the Westpac CRM account, responsible for delivering Westpac's Business and Consumer CRM activity from strategy through to execution. Key responsibilities: Working closely with our CRM planning director to deliver data driven strategies and customer journeys including onboarding programs, retention programs, loyalty and acquisition campaigns across the Westpac product portfolioUsing customer data/insights to drive campaign segmentation, targeting and personalisationProviding email and CRM best practice recommendationsUsing past results and learnings to optimise future campaignsWriting creative briefs, developing cost estimates, forecasting and delivering end-to-end campaignsManaging and communicating activity with internal stakeholdersPresenting campaign strategies, creative, timings and costs to clientsWorking with Salesforce Marketing Cloud (ExactTarget) on campaign implementationManaging two direct reports, developing KPI’s and conducting 360° reviewsDeveloping and maintaining strong client relationships.

Working as the business manager on AMEX (Global Corporate Payments CRM eDM campaigns), and co-managing Telstra Thanks (Michael Bublé Australian Tour #MyBubleMoment activations and competitions, and Thanks a Million Thank-a-Thon) AHL hotels (QTand Rydges) and Under Armour.Key responsibilities include:Acting as the primary client contactPresenting campaign strategies, costs and progress to clientsIdentifying client needs and opportunitiesBriefing and providing guidance and direction to creative and production teamsDelivering on time and on budget

Working within the corporate office in London reporting to the Vice President Sales and Marketing I was responsible for CRM marketing for Dorchester Collection and their nine hotels.Hotels included: The Dorchester, London, Hôtel Plaza Athénée, Paris, Le Meurice, Paris, The Beverly Hills Hotel, Beverly Hills, Hotel Bel-Air, Los Angeles, Hotel Principe di Savoia, Milan, Coworth Park, Ascot, 45 Park Lane, London and Le Richemond, Geneva. Key responsibilities:CRM:Development and execution of the CRM marketing strategyImplementation of CRM at Dorchester CollectionPresenting and sharing CRM strategies and best practice with hotel marketing teamsManaging the CRM marketing budget Customer retention and reactivation; customer lifecycle marketing automationDatabase management, customer segmentation and database queriesEnd-to-end email campaign managementPost campaign reporting & analysisBranding/Design:Centralisation of hotel marketing production through the corporate officeRecruit, manage and develop an in-house multi-disciplinary design team Overseeing and approving the content, design and production of all corporate and hotel marketing collateralProduction and art direction of lifestyle/fashion photography at all hotels for use within marketing activitiesEvent stand designNew hotel acquisition branding conceptsTraining & Certifications:Centre for Creative Leadership (CCL) - Executive leadership trainingReed Learning - Professional Presentation SkillsChartered Institute of Marketing - Advanced Email Marketing Chartered Institute of Marketing - Principles of Great CopywritingFranklin Covey - Leadership training

I was responsible for generating and executing creative marketing concepts for both online and printed marketing, B2B and B2C as well as corporate gift designs. I worked closely with printers, suppliers and creative agencies.

While at Nevs I was looking after a number of models both London and internationally based as well as heading the women’s New Faces division.Key responsibilities included:Scouting and signing new models Organising test photo shoots to develop models portfoliosArranging appointments/go-see’s and castingsBooking fashion editorial shoots, shows, advertising and commercials for the women’s divisionNegotiating rates with client’s dependant on usage and model

Booker/agent for 10 artists this entailed booking their jobs and sourcing work. It required an organised approach to work and the ability to multi-task as I was responsible for all aspects of their diaries and other arrangements.Key responsibilities included:Contracts for artists endorsing hair/makeup brands Liaising with photographers, stylists, production companies, fashion editors, PR companies Attending,and assisting on photo shoots and at showsRunning artist portfolios, retouching images, producing artists cards and updating company website

Key responsibilities included:Looking through all fashion magazines internationally for shoots and advertising featuring storm modelsOrdering repeat copies and back issues to run /update model portfoliosDesign and production of models cards – responsible for the printing budgetRetouching imagesUpdating company websiteStaff training and running the tear-sheeting teamScouting, running model competitions