Nicky Ong Email & Phone Number

Malaysia

Subang Jaya, Selangor, Malaysia

• Led distribution management and established brand building for Mamee's home brands in Asean countries.• Drove Malaysia's favorite brands like Mister Potato and Mamee Monster into a regional powerhouse.• Achieved significant market penetration and brand recognition in TH, SG, PH, Cambodia, and VN.

Singapore, Singapore

Senior Business Development Manager- Unilever International (2019 till date)-Pioneered business development in Mongolia, Maldives, Guam, Saipan and East Timor, achieved sustainable double-digit growth,+18% Y-O-Y as Country Manager.-Enhanced distributor management, driving operational excellence for 20+ distributors and conducted sales training for more than 100+ sales force. -Facilitated annual Joint Business Planning for 55 customers from 12 countries, incubating cross functional collaboration from supply chain, finance and marketing. -Led CSR initiatives including World Oral Health Day (Pepsodent) and Global Handwashing Day (Lifebuoy), reinforcing brand presence and social responsibility.- Received recognition as Global Heroes Award (Top 9) in UK for outstanding contribution on driving CSR projects in East Timor/Maldives and serving the underserved, Business Development Manager - Unilever International (2016 till 2019)-Led Global White Space team that has been driving availability of 30+ white space brands and establishing route-to-market for 50+ white space countries with 100+ new distributor setup, focusing on Homecare, Oral Care, and Nutrition.-Introduced new brands like Horlicks Malties, Impulse, and Brylcreem in the Singapore market across both retail and digital platform. -Pioneered e-commerce strategy with online listing om Qoo10, Lazada and Shopee in Singapore for Unilever International.-Part of Unilever's delegation to Hangzhou on strategic partnership between Unilever & Alibaba 2017.Key Account Manager - Unilever Malaysia (2012 to 2016) -Led key account management of Modern Trade-Giant Hypermarket & provide liaison of high level of customer engagement.-Co-created Health & Beauty floor plan transformation with Giant with the aim of creating more excitement in terms of shelf layout and enriched shopper experience journey.-Achieved historical honors in Giant Supplier Night 2016 by winning 3 x Awards.

Malaysia

-Managed key account relationship and develop annual business plan for Petrol Mart customers- Shell and BHP and Cinemas concession- Cathay Cineplex, Big C and Lotus Five Star-Attained category leadership in beverages’ category for Petrol Mart customers by working closely with Trade Marketing and Shopper Insight team, using shopper data in crafting effective promotion plan and drive category growth to double-digit growth year-on-year.-Won bid as exclusive supplier for Cinema’s concession with support from Supply Chain team on prioritizing customer’s service level and co-create comprehensive annual promotion activities with Marketing team.

Malaysia

Managing local modern trade account and setup business with top leading convenience chains

Bachelor Of Business Administration - Bba, Management With Multimedia

Activities and Societies: Student Council 2002/2003 DJ Club Orientation Committees

Master Of Business Administration - Mba, Specialization In Human Resources