HAWRAF is a conceptually-focused design studio based out of NEW INC, the first museum-led incubator. Their work deals with creative accessibility, communication, and interaction — experimenting across a range of mediums and disciplines. They create brand identities, installations, activations, contemplations, websites, books, films, content, experiences, commercials, apps, and objects.

NEW INC is the first museum-led incubator, a shared workspace and professional development program designed to support creative practitioners working in the areas of art, technology, and design. Conceived by the New Museum in 2013 and launched September 2014, the incubator is a not-for-profit platform that furthers the Museum’s ongoing commitment to new art and new ideas. NEW INC provides a collaborative space for a highly selective, interdisciplinary community of one hundred members to investigate new ideas and develop a sustainable practice.