Certified as an RTT® (Rapid Transformational Therapist)

Director and co-founder, Metalect Ltd, a training company that specializes in connecting business strategy and people in innovative and engaging environments.We work to empower individuals and teams through our training, coaching and mentoring, covering a variety of topics all designed to help people connect back to themselves, so they can achieve their goals, dreams and purpose, we assist in building new identities, dealing with imposer syndrome, overcoming limiting beliefs, and… Show more Director and co-founder, Metalect Ltd, a training company that specializes in connecting business strategy and people in innovative and engaging environments.We work to empower individuals and teams through our training, coaching and mentoring, covering a variety of topics all designed to help people connect back to themselves, so they can achieve their goals, dreams and purpose, we assist in building new identities, dealing with imposer syndrome, overcoming limiting beliefs, and developing new confidence as well as building new skills sets like effective communication, leadership to interviewing skills, and CV writing.We also collaborate with a handpicked team of specialist trainers and certified coaches that provide personalized support, with a high focus on inclusion and individuality, around unique needs, interests, and career goals to ensure the highest quality of service. Show less

Certified as a life coach, with the Jay Shetty coaching certification school.I work with individuals who want to go through a journey of change/transformation, I help people within business, whether its starting in employment, or taking the leap of faith on themselves, I have experience in working through redundancy, and with people looking for development to reach the next step within their current career, I help you visualize your future, and build the necessary skills to achieve what… Show more Certified as a life coach, with the Jay Shetty coaching certification school.I work with individuals who want to go through a journey of change/transformation, I help people within business, whether its starting in employment, or taking the leap of faith on themselves, I have experience in working through redundancy, and with people looking for development to reach the next step within their current career, I help you visualize your future, and build the necessary skills to achieve what you are looking for, every client we see is whole, complete and resourceful and I help people actualize this in reality, empowering themselves for the future. I also have special expertise in healing from toxic and narcissistic relationships, having experienced several myself in different forms I understand that there is something tragically unique in being able to speak to someone who gets it, and can help you navigate the shock, rumination and bereavement that these relationships can leave you with. Show less

Contracted to complete the Oxford Street 3.0 consumer concept, including opening the store, supporting and representing Nike.Briefed and created the Football multi branded consumer concept, working cross functionally on the design elements, including consumer touch points for point of sale information, and cross category visual merchandising and presentation.Briefed in the Running multi branded concept, which was handed over for design and completion.Created staff training videos… Show more Contracted to complete the Oxford Street 3.0 consumer concept, including opening the store, supporting and representing Nike.Briefed and created the Football multi branded consumer concept, working cross functionally on the design elements, including consumer touch points for point of sale information, and cross category visual merchandising and presentation.Briefed in the Running multi branded concept, which was handed over for design and completion.Created staff training videos for breast movement and sports bras, and football bio mechanics working with leading bio mechanical scientists.Designed the refit training program, conducted a number of training sessions covering refit stores, new stores and bio mechanical expert sales training. Show less

Hired on a 1 year contract to assist in the development of the UK business strategy, consulting on consumer initiatives to bring a new consumer football technology to market.Built and executed a retail concept within sporting goods in store and online. Build a community program, and executed a community initiative in South London, designed to educate consumers on the new technology.Led a community program with Fulham FC and their community under 21's football team.Customer focus… Show more Hired on a 1 year contract to assist in the development of the UK business strategy, consulting on consumer initiatives to bring a new consumer football technology to market.Built and executed a retail concept within sporting goods in store and online. Build a community program, and executed a community initiative in South London, designed to educate consumers on the new technology.Led a community program with Fulham FC and their community under 21's football team.Customer focus group work, both face to face and online. Show less

Responsible for the creation, maintenance and execution of the elevation and business transformation strategies with performance retailers, working directly with Sports Direct & Intersport (to include multi-branded concepts) Retail Elevation Consultant for accounts such as ECI & Sportsmaster, including project management for ad hoc retail projects like Liverpool FC, Birmingham FC & Portsmouth FC.Establishment of business development strategies & 3-5 year plans to continuously evolve… Show more Responsible for the creation, maintenance and execution of the elevation and business transformation strategies with performance retailers, working directly with Sports Direct & Intersport (to include multi-branded concepts) Retail Elevation Consultant for accounts such as ECI & Sportsmaster, including project management for ad hoc retail projects like Liverpool FC, Birmingham FC & Portsmouth FC.Establishment of business development strategies & 3-5 year plans to continuously evolve transformation projects, lead by performance sport and designed to Win in LondonFormation of end of end retail elevation principles to support an account owned consumer centered retail concept, included the creation and ongoing maintenance of store staff training programs, consumer right concepts and community engagement.Hiring, development and management of the SDI training EKIN & Sales Specialist Accountable for setting and achieving all elevated KPI’s including the successful GM% increase from avg 36% before elevation to avg 45%+ afterwards.Responsible for creating the Sports Direct Concept 2.0 retail elevation strategy and consumer journey (delivered in Thurrock, Watford stores).Led the creation of the Concept 3.0 flagship retail elevation strategy for Nike, working as a consultant for Sports Direct (delivered in Oxford Street) became a consumer journey specialist creating and executing projects like inclusive and diverse mannequins, sustainable fixtures & fittings, localized artwork, and immersive interactive experiences in store. Sourcing, development and maintenance of various vendors relationships, includes budget setting and management.Development of several relationships with community groups within South London, designed, build and executed 2 successful SD Experience days (before Covid) creating a sustainable relationship with Sports Direct and its younger Genz consumers Show less

Led the strategy for the creation and execution of the category led Nike branded areas within Sports Direct retail spaces.Project managed the opening of a number of retail stores with the Nike lead category concept.Created the Elevation Strategy, and corresponding principles documentation for retail transformation within Sports Direct.Built business proposals to expand the supporting team, to include marketing, digital and visual merchandising.Created and launched the first… Show more Led the strategy for the creation and execution of the category led Nike branded areas within Sports Direct retail spaces.Project managed the opening of a number of retail stores with the Nike lead category concept.Created the Elevation Strategy, and corresponding principles documentation for retail transformation within Sports Direct.Built business proposals to expand the supporting team, to include marketing, digital and visual merchandising.Created and launched the first marketing strategy & campaigns under the new elevation strategy, within store, online, & across TV, including out of home locations in central London (buses/taxi's. tube stations etc).Created a staff training strategy, for Nike product training, including the hiring and management of the EKIN function (Nike internal product trainer).Created and managed the visual merchandising function. Show less

Responsible for the management of the Kids & Performance categories for UK & Ireland Duties include forecasting, new business creation, management of set seasonal targets, product presentations to UK & Ireland sales teams, reporting into the Sportswear Sales Category DirectorA brief job transition as the opportunity of the Retail Transformation Manager was created

Responsible for the management of Nike category businesses ranging from $200k to $350 million, within a number of strategic wholesale accounts, I created sales forecasts and delivered against set seasonal and yearly sales targets.Part of the role was also creating new business opportunities which included consumer and competitor analysis, which resulted in a number of successful projects, across footwear, and apparel, including a $20m Pant program, and a $500k summer tee and short… Show more Responsible for the management of Nike category businesses ranging from $200k to $350 million, within a number of strategic wholesale accounts, I created sales forecasts and delivered against set seasonal and yearly sales targets.Part of the role was also creating new business opportunities which included consumer and competitor analysis, which resulted in a number of successful projects, across footwear, and apparel, including a $20m Pant program, and a $500k summer tee and short program.Other duties included product presentations, order entry and reconciliation, managing discounts, cancellations and order book analysis including reviewing accounts sell through, and reporting back to the European business through seasonal tear-downs feeding back on other future business opportunities and requirements. Show less

Duties included developing and maintaining service models and supply chains improvements for Nike wholesale customers, setting up of account handling processes and procedures, working alongside sales, finance, customer service, and any operational contacts in Europe to ensure we maintained a competitive market advantage.Management of up to 15 Customer Service Representatives.Responsible for the smooth flow of product through the Nike supply chain to the customer’s warehouses, to… Show more Duties included developing and maintaining service models and supply chains improvements for Nike wholesale customers, setting up of account handling processes and procedures, working alongside sales, finance, customer service, and any operational contacts in Europe to ensure we maintained a competitive market advantage.Management of up to 15 Customer Service Representatives.Responsible for the smooth flow of product through the Nike supply chain to the customer’s warehouses, to deadlines, using methods such as direct ship and airfreight, whilst controlling costs to Nike.Forecasting and tracking of supply chain costs as a percentage of net revenue.Creation and monitoring of service level agreements with customers, carriers, Nike customer service, and 3rd party warehouses. Show less

Successfully managed a team of up to 11 Customer Service Representatives, duties included team recruitment, development, motivation, and appraisals.Working operationally alongside finance, sales in country, account logistics teams, and the Nike warehouse to ensure smooth order management to the UK & Ireland's account base, responsible for the tracking and reporting of daily shipments, in line with the monthly/quarterly and yearly country targets.

Responsible for the smooth order management flow to a UK strategic account, duties included running weekly reports, assisting Sales in order inquiries and order entry, the clean up and monitoring of product ETA’s, training of new and existing Customer Service Reps on the Nike systems, processes and procedures, working alongside my strategic colleagues to provide a superior level of customer service.