Valufin delivers a global corporate forex treasury management and forex risk management service to UK and global SME companies that trade internationally.Valufin delivers and works very closely with Valufin in SA for specialist forex services into and out of South Africa for both corporates and individuals. Forex profits and losses are a constant nightmare for a business to understand the numbers, but more importantly the impact on the business. The business needs to manage its engagement with the forex market, working with the change for that company's best interest. Currency management is not about getting the best price, it is primarily about the right strategy, implemented daily in response to the business, ensuring the best decisions are taken to provide a chosen degree of certainty. As your independent forex manager, Valufin handles all aspects of currency risk from accounting, reporting, costing and hedging right through to reporting to the Board.

Genius Boards provides comprehensive services, including board performance reviews to assess the board’s level of performance and effectiveness and bespoke in-house training tailored to the unique requirements of the Board. They enable boards to significantly improve their efficiency, productivity, & the value they contribute to their organisations.Since its inception in 2003, Genius Boards has been dedicated to empowering high-performance boards across the UK & internationally. Their services are designed to support boards in becoming significant value drivers & key contributors to an organisation’s success.Accredited by the Chartered Governance Institute UK and Ireland, Genius Boards ensures that its reviews and training align with the highest governance standards.𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬:- 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Implemented an integrated marketing strategy encompassing digital channels, print media, and events, enhancing brand visibility and engagement.- 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Developed and launched a new website, resulting in a 30% increase in traffic and improved user experience.- 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭: Developed and executed a marketing strategy that provided solutions for optimising business processes and lead generation tactics, driving significant growth and efficiency.𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐒𝐄𝐎 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐖𝐫𝐢𝐭𝐢𝐧𝐠: Research and write all copy and content, increasing Genius Boards' brand awareness and engagement, generating MQL and SQL leads. My role at Genius Boards involves crafting strategic marketing plans that align with the company's mission to empower boards through better governance and effective leadership. Through targeted content and comprehensive marketing strategies, I drive brand growth and support the company’s vision of transforming boardrooms for exceptional governance.

The South African Chamber of Commerce (SACC) stands as a pivotal bridge between the worlds of business, trade, and investment, connecting the dynamic landscapes of South Africa and the United Kingdom. Functioning as a unified force and a gathering point for businesses vested in these two regions, the SACC is committed to fostering the growth of business opportunities. At its core, the SACC seeks to harmonise the efforts of diverse South African business-focused organisations, promoting knowledge exchange, information sharing, and operational efficiency. Beyond this, the SA Chamber UK offers invaluable guidance to its members, facilitates collaboration with government bodies and private sector entities, and provides extensive networking opportunities.

Blossom Educational is an intuitive cloud-based SaaS platform developed for the EarlyYears education sector. Blossom streamlines nursery operations, manages all their administrative, financial, HR, and child data, and serves as a communication platform for parents.

To enhance my skillset across a variety of industries, I took on freelance short-term projects as a consultant as outlined below, alongside a full-time role at Kids Academy Nursery Group as their Marketing and IT Manager.I provided innovative solutions and marketing insights to help these businesses develop and align their marketing processes with their business requirements and help them grow.Contracts: - Step by Step Nursery | Marketing Manager- Parent Aps | Digital Marketing Specialist- I61 Foundation | Strategic & Digital & Marketing Specialist- Faraj Bin Hamoodah Holdings | Digital Marketing & Web Designer

A childcare provider in Dubai, United Arab Emirates, providing early years education to children under 4 years of age, across 3 childcare centers.- Developed and implemented a marketing strategy and provided solutions for improving business processes and lead generation tactics.- Increased owned media engagement by 20%. - Designed and implemented a custom-made CRM to capture all leads from multiple channels, increasing lead capture rate by 80% and conversion rates by 30%.- Provided CRM analytics and insights into lead quality, quantity and lifecycle stage.- Implemented custom. designed lead generation forms for the website, increasing CTR by 60%.

Kids Academy is a childcare provider based in the United Arab Emirates. Having 5 settings across the Emirates, one of which was the dedicated nursery for Etihad Airways staff.My role was as the Marketing and IT manager for all 5 settings. Over the course of five years I developed the marketing and IT infrastructure laying the foundation for future growth.- Implemented an integrated marketing strategy covering digital channels, paid and print media and events.- Developed and launched 2 new website increasing incoming traffic by 20%. - Implemented 2 SaaS childcare management applications increasing stakeholder engagement by 40% and efficiency by 60%. - Increased owned media engagement by 40%.

Parent, is a cloud-based SaaS platform service for the Early Years education sector. Parent childcare management software streamlines and improves childcare communication, administration, daily operations, staffing, HR and nursery finances, in a single, secure childcare management platform.• Provided expertise and insights into the childcare market in the UAE. • Curated product messaging used to market their SaaS platform and product development across digital channels.

The I61 Foundation assists corporate organisations and individuals in allocating funding. Identifying NGO projects that fulfil objectives and match them with funders who have the same focus and passion, ensuring that partnerships are effective with sustainable outcomes through ongoing observation and facilitation of all projects, to completion.- Implemented a Digital Marketing Strategy and guided the organisation in defining its long-term and medium-term marketing goals. - Segmented their target audience and identified their funder and beneficiary profiles, increasing the match rate between NGO's and funders. - Developed and launched the website and optimised social media accounts to increase brand awareness and engagement.

Established in 2010, Faraj Bin Hamoodah Holding is a family-owned private investment company headquartered in Abu Dhabi, and is a major stakeholder in the renowned conglomerate, Bin Hamoodah Group.- Designed, developed copy and content as well as launched their corporate website.- Met and collaborated with key corporate stakeholders during and after project launch.

British Orchard provides a safe nursery environment for young children. The nursery chain operates all over the UAE with 25+ convenient locations in Abu Dhabi, Sharjah, Dubai, and the UK. These include prestigious government partnerships with Dubai electricity and water authority, the Municipality, Dubai Central Laboratories (DCL), and The Government Federal Authority for Human Resources (FAHR), Dubai Women’s College, the Department of Finance, and Ministry of Knowledge and Cultural Development. - Administration of student records and class enrolment. - Manage and maintain the student administration database system. - Administration of student tuition fees and invoices. - Design and implement marketing materials for internal events. - Providing an efficient, informative and client-responsive service to prospective families, new students and their families.

Maintain and enhance enrolment procedures and processes through the development and implementation of strategies to cultivate new student enquiries and by providing an efficient, informative and client responsive service to prospective families. Administration of student records and class enrollment. Manage nursery staff and resources. Administration of student tuition fees and invoices. Design and implement marketing materials for internal events.