Nicky Bennett Email & Phone Number

United Kingdom

8200 Schaffhausen, Ch

Build, manage & scale your successful cloud services businessVirtuozzo is a complete cloud platform for CSPs, MSPs and hosts. Sell high growth, high margin IaaS, PaaS and XaaS.

Aldgate, England, Gb

Charterhouse focuses on meeting your real-world challenges in business communications and smarter working – such as ensuring your network security and data compliance, enabling workforce agility and digital transformation, and helping you deliver a better customer experience

London, Gb

Alternative Networks (Now part of Daisy Group) is a leading provider of IT solutions to UK businesses from device to datacentre, with an expansive scope of products and managed services spanning cloud computing, virtualisation, managed hosting, fixed-line voice, mobile and secure networks infrastructure. Our business outcome focussed proposition is driven by solutions designed with our customers, supported by visibility and control and a commitment to end-to-end accountability.Alternative was established in 1994, and has grown both organically and through strategic acquisitions of businesses, each identified to successfully meet the needs of a rapidly developing market and an increasingly demanding and discerning customer environment. I was responsible for the design and delivery of marketing campaigns from concept to completion. This included the delivery of Marcoms, campaigns, webinars, events and enrichment, as well as proving the efficacy and return on investment of these activities.

London, Gb

Key Achievements:• Helped grow IP EXPO to become the UK’s largest IT event, having worked on IP EXPO since its launch in 2006• Redefined the audience for Unified Communications Expo to engage & attract Line of Business job functions as well as IT• Introduced persona led communications to the IP EXPO 2011 marketing campaign so messages were personalised both on & offline• Recruited media agency to maximise media relationships, placement & analytics of marketing assets• Implemented programme to present each sponsor & exhibitors’ ROI– this illustrates overall event metrics as well as their performance compared to their competitors • Extended exhibitor co-promotion programme so all exhibitors and sponsors create dedicated landing pages on event websites to promote their event presence to their audiences • Assisted in a coordinated campaign to counteract a competitive event to IP EXPO leading to its demise after only one edition• Trialed new advertising opportunities specifically taxi branding, telemarketing, tube & outdoor Key Responsibilities:• Devise & execute the marketing strategy & communications plan for IP EXPO & Unified Communications Expo ensuring each year visitor attendance numbers & visitor engagement increases in conjunction with event growth• Select & manage external suppliers including PR, Designers, Database, Media Buyers, Print & Direct Mail & Email Marketing to ensure the event marketing plan is delivered on time, on message & on budget• Present the marketing campaign to sponsors and exhibitors at annual event preparation meeting • Define registration targets & responsible for the internal delivery of weekly progress• Responsible for the delivery of each event’s post-show report that details registration patterns, success of the marketing plan, event audience & make recommendations for improving the marketing effort for future shows• Full management & responsibility of the event marketing & corporate database budgets

London, Gb

Key Achievements:• Introduced programme to enable all exhibitors and sponsors to promote their presence at IP EXPO and Unified Communications Expo • Defined visitor experience at IP EXPO and Unified Communications Expo – ensure Imago events have a business like atmosphere that clearly differentiates Imago events from the traditional trade show model• Established process to track event registrations including using personalised print collateral to monitor direct mail activity• Tailored registration process to augment database as part of a wider database strategyKey Responsibilities• Define requirements for and source relevant media partners • Liaise with sponsors and exhibitors to help them maximise their investment in Imago Techmedia events • Production of all marketing and sales collateral • Draft exhibitor and visitor surveys to assess feedback, report on findings and implement improvements to future events

London, Gb

Imago Techmedia is an IT events and lead generation company focused on delivering events and online resources for the IT industry. Imago holds two large events in the UK each year - IP EXPO and UC Expo. Companies who exhibit and sponsor these events include Microsoft, Google, Cisco, Dell, VMware, HP, IBM and McAfee. • Execute event marketing plans• Event coordination and delivery• Supplier liaison • Responsible for issuing sales invoices and credit control • Data entry in Sage Accounts for purchase invoices including implementing a PO system• Office management

Ba, Communications, Media & Culture

A Levels, English, History, Latin