Nicky Fraser is a Qualitative Specialist at Nicky Fraser Research. They possess expertise in qualitative market research, focus groups, consumer behavior, consumer insights, qualitative research and 10 more skills. They is proficient in French. Colleagues describe them as "I have worked with Nicky in her capacity as a freelance qualitative moderator for many years now and would recommend her in a heartbeat! Her years experience speak for themself, and on top of her expertise is her collaborative approach to working, guiding both my team and the client through all aspects of a project and the findings. Her ability to find the underlying insight and articulate it in a way that is relevant and meaningful to the client and their business is a rare gift." and "Nicky provided our organisation with a qualitative research opportunity that we would not have otherwise been able to fund. We were well supported from the recruitment right through to the structuring, facilitation and reporting of two focus groups. The outcomes of this project were invaluable to Learning Links, providing our not for profit organisation with key client insights which helped inform new service development as well as communication strategies to improve the consumer journey from beginning to end. Nicky was a pleasure to work with throughout the project and always very professional and knowledgeable. "