Head Of Marketing Design
CurrentTEAM LEADERSHIP & MENTORSHIPWe led and mentored a team of 40+ designers, animators, illustrators, copywriters, and managers, setting clear expectations while providing the support needed to meet them through workshops, study materials, hands-on examples, and 1:1 coaching. We successfully encouraged senior members to actively share knowledge through their own workshops.MOTIVATION THROUGH GROWTH & OWNERSHIPWith the economy making financial incentives harder to maintain, we motivated through supporting their personal growth. Low turnover, high happiness, and strong productivity compared to other departments demonstrate the success of this approach.HANDS-ON DESIGNI can and still do hands-on design, using tools like Photoshop, Illustrator, Sketch, Figma, After Effects, and Premiere to ensure quality of work or to give better, actionable feedback. We also demonstrated our relevance in a post-AI world by exploring how AI improves speed and efficiency, using it as a tool rather than a replacement.MARKETING STRATEGY & IMPROVED COLLABORATIONWe emphasized communication skills within the team, empowering each IC to present ideas and address issues. We introduced methods like customer journey mapping to better identify what strategies to employ, instead of relying on industry conventions and copying competitors.Since late 2023, our Marketing Design department has taken some key responsibilities usually owned by the Marketing team, overseen branding and strategy for key products like the e-commerce Marketplace, Mitra, and Investment, while they focused on retail ventures like ADLV, Aland, and NatGeo instead (Note: Marketing and Marketing Design are separate departments).