Nicky M. Email & Phone Number

Brighton, Gb

Crawley, England, United Kingdom

I successfully lead a team at People's Partnership to define marketing campaign strategies, driving performance and loyalty. Collaborating with cross-functional teams, I ensure a cohesive approach to customer engagement, leading to continuous improvement initiatives. By developing and implementing innovative marketing campaigns and utilising data analytics, I optimise strategies to drive customer engagement. Working closely with the data analytics team on customer data profiling and segmentation and delivery of marketing performance and analysis. Working closely with Trustees and senior leadership team on key data initiatives, marketing compliance and performance.

Crawley, West Sussex, United Kingdom

As Head of Marketing Campaigns at People's Partnership, I led a team of 15 to develop and execute performance marketing and go-to-market strategies. By closely collaborating with product and propositions teams, we successfully drove product performance and enhanced customer experience through innovative marketing campaigns.

West Sussex, United Kingdom, United Kingdom

East Grinstead

My key focus was to manage and create effective multi-channel marketing campaigns to drive highly qualified customer leads to the business and to foster customer loyalty. Planning, coordinating and implementing activities to develop product sales and growth across the Tropical Sky, American Sky, Canadian Sky, Australian Sky and New Zealand Sky products and in two key markets – UK and Ireland. Managing business partnerships in conjunction with Commercial Directors. Leading and managing a team to achieve business objectives and mid-long-term strategic aims.

Brighton

I managed and executed B2C marketing campaigns for business partners at CSMA Club. By collaborating with the Product Development team, I contributed to achieving commercial objectives and maximizing product sales through innovative multi-channel marketing strategies.

Middlesex

Led the creation of a Marketing function at Collette UK, driving growth in retail and direct consumer channels through agency sales, database management, and brand development initiatives. Achieved success in developing a brand identity for Collette Worldwide Holidays in the UK.

I successfully managed the marketing mix for the brand and enhanced the brand identity for Jetsave during my appointment. This was reflected in increased sales and market share in direct consumer and retail channels. The launch and marketing for a new programme of tailormade America & Canada holidays, under the Thomson brand, was part of my remit to produce a brochure and all associated marketing initiatives as part of a launch strategy created by Product, Marketing and the Directors.

Brighton, United Kingdom

Ba Hons

Education record