Licensing Manager
CurrentConnecting design strategy, creativity and commercial business opportunities.Business development- Creating a long term strategy for growth for the Piet Boon productline, including licensing, Flagship stores and branding. Working in a small team, reporting directly to the CEO. Partnerships- Research the market and reach out to potential partners, balancing commercial potential and creative development of Studio Piet Boon- First point of contact for all licensing partners, collaborating closely and considering all stakes to set the strategic direction for both businesses.Product design - Actively manage the product portfolio and find new opportunities to expand existing collections or start new collaborations.- Developing a strategic plan for growth, considering both aesthetic and commercial goals. Manage the development of new products from start to launch, together with a team of product designers. Resulting in multiple award-winning designs. Flagship stores- Responsible for 2 flagship stores, Piet Boon Outdoor and Piet Boon Living, including Boutique shop- Responsible for opening of new Piet Boon Outdoor flagship store (2023)Marketing- Set marketing strategy for Piet Boon products & flagship stores, executed by our team of licensing marketeers.Management- Supervising a small multidisciplinary team and align internal stakes over different departments Marketing, Design & Styling, Flagship stores and Sales.