Connecting design strategy, creativity and commercial business opportunities.Business development- Creating a long term strategy for growth for the Piet Boon productline, including licensing, Flagship stores and branding. Working in a small team, reporting directly to the CEO. Partnerships- Research the market and reach out to potential partners, balancing commercial potential and creative development of Studio Piet Boon- First point of contact for all licensing partners, collaborating closely and considering all stakes to set the strategic direction for both businesses.Product design - Actively manage the product portfolio and find new opportunities to expand existing collections or start new collaborations.- Developing a strategic plan for growth, considering both aesthetic and commercial goals. Manage the development of new products from start to launch, together with a team of product designers. Resulting in multiple award-winning designs. Flagship stores- Responsible for 2 flagship stores, Piet Boon Outdoor and Piet Boon Living, including Boutique shop- Responsible for opening of new Piet Boon Outdoor flagship store (2023)Marketing- Set marketing strategy for Piet Boon products & flagship stores, executed by our team of licensing marketeers.Management- Supervising a small multidisciplinary team and align internal stakes over different departments Marketing, Design & Styling, Flagship stores and Sales.

- Accountmanagement Piet Boon licensingpartners- Initiating and managing a marketing platform for all Piet Boon licensee's to ensure coherent and effective communication- Responsible for marketing and event management, tradefairs Salone del Mobile, IMM Cologne etc- Product design projectmanagement

Fiep Amsterdam Ltd focuses on the archiving and preservation of the original drawings, managing the reproduction and exploitation rights of Fiep Westendorp’s body of work and releases licensed products with Fiep Westendorp’s drawings.

Projectmanagement 100 jaar Fiep Westendorp

Fiep Westendorp transferred the intellectual property rights of her entire oeuvre to a foundation: the Fiep Westendorp Foundation (FWF). Its core mission is to bring joy to the lives of children, especially those who could use little more of it. In this way it fulfils a heartfelt wish of Fiep Westendorp. It pursues its mission primarily by making use of Fiep’s illustrations.The FWF also supports other projects and initiatives designed to develop artistic sensitivity in children, and has established a Fiep Westendorp grant for promising young illustrators.* Funding of external projects* Coaching young illustrators to achieve their goals* Initiate and monitor Fiep Westendorp Projects* Board meetings

Pim & Pom Ltd is a subsidiary of Fiep Amsterdam Ltd and was founded in 2008 specifically for the production of the animated series and film "Pim & Pom, The Great Adventure"I was responsible for funding, inventing and implementing new formats within the Pim & Pom brand, like a feature film, mobile apps and online games.

Impresariaat WallisFinkers was an agency, specialized in distributing theater concepts and managing artists in the field of comedy and theater