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As a senior brand strategy and marketing leader, I have a proven track record of launching, building and growing global multi-channel, culture orientated, youth lifestyle, fashion retail, sports and entertainment brands. Successful achievements in high growth, new-model start ups and disruptive turnaround dynamics.A highly creative and strategic thinker who has led innovative digital, traditional and experiential campaigns that engage with consumers and create deep emotional connections; resulting in outstanding commercial sales and brand transformation.Recognised as a strong values centric leader and enthusiastic team player with a balanced commitment to the growth of both the business and its people.
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Freelance ConsultantAnd Now CreativeAustralia
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Founder | ConsultantAnd Now Creative Dec 2022 - PresentMelbourne, AuAnd Now Creative is a brand experience, creative, marketing and communications consultancy that combines strategy, entertainment expertise and storytelling to help brands undergo the transformation to become purpose-led and content driven. The results are brands that resonate in culture, draw an audience and create an impact.Currently working across various freelance projects within the fashion retail, music, sports, events, FMCG, beauty, property, hospitality, fitness, wellness and lifestyle brand space.Project scope has ranged from creative asset / campaign production, content generation, commercial brand partnerships, marketing, brand, digital, media and PR strategy to producing live events.Recent clients have included On Running, CBC Network, Snow Machine Japan, Morrison Hotel Gallery, Studio Ongarato (MECCA, Grill’d, Vida Glow, QIC, Ace Hotel Sydney), Tooheys (Lion), Crocs, iD Collective (Mars Food, City of Melbourne / Melbourne Fashion Week), various start-ups.andnowcreative.com
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Advisory Committee Board MemberSupport Act Feb 2020 - PresentClovelly, Nsw, AuSupport Act is a non for profit unique in Australia; helping artists and music industry workers who are facing hardship due to illness, injury or some other crisis that impacts their ability to work in music.supportact.org.au -
Director, Marketing & Communications - Qld Music TrailsQmf Aug 2022 - Dec 2022Fortitude Valley, Qld, AuQMF Presents : QLD Music Trails ~ a world-first music tourism initiative that facilitates a unique discovery of Queensland places and culture. An integrated and immersive experience connecting people, place and environment through music; making it a uniquely rich experiential offering that will provide meaningful economic and social returns to communities across the state in the lead up to the 2032 Brisbane Olympics. -
Head Of Marketing & Communications (Fixed Term Contract)Paypal Melbourne Fashion Festival Nov 2021 - Apr 2022Melbourne, Vic, AuMelbourne Fashion Festival is the largest fashion event in Australia.The Festival presents 10-days of world-class runways featuring Australia’s established and emerging designers, shopping events and experiences, styling and beauty workshops, industry seminars, networking events, exhibitions, tours, live entertainment and much more.https://melbournefashionfestival.com.au -
Head Of Marketing & Digital At Witchery (Fixed Term Contract)Country Road Group Sep 2020 - Oct 2021Burnley, Victoria, Au -
Head Of Marketing - Australia & NzLevi Strauss & Co. Dec 2013 - Aug 2019San Francisco, California, Us★ Two times winner (2015 and 2017) Levi's Global Excellence Awards (internal).★ Two times finalist (2017 and 2018) in the Australian LGBTI Awards - Brand & MarketingCategory for showing outstanding commitment and support of the LGBTQI community. -
Creative Director - Womenswear Brand, Apparel & AccessoriesRip Curl Australia Dec 2011 - Jun 2013Torquay, Victoria, Au★ Winner, Ladies Marketing Campaign of the Year - MY BIKINI - Australian Surf Industry Awards, 2013.★ Nominee, Women’s Global Marketing Campaign of the Year - MY BIKINI and Women’s Swim Brand of the Year, SIMA Awards (Surf Industry Manufacturers Association - USA), 2013. -
Product Manager - Womenswear ApparelRip Curl Australia Jun 2010 - Dec 2011Torquay, Victoria, Au
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Founder | Chief Customer Officer | Creative DirectorFlamingo Sands 2004 - Jun 2010Flamingo Sands was a premium fashion/swimwear label based in Melbourne, Australia. We designed and manufactured high-end swimwear, board shorts, beach apparel and leisurewear for both men and women.Fabric prints were designed both locally and also imported exclusively from Europe. Our designs were known for their Brazilian/European cuts, racy designs, quality (attention to detail) and use of exotic / clashing digital prints.With a mantra for the more the better - Flamingo Sands delivered a bold and unique design aesthetic partnered with a strong brand position.Flamingo Sands stocked to over 120 accounts throughout Australia and approximately 30 international stores - including Selfridges, Liberty London, Topshop, Harvey Nichols, ASOS, Fenwick, John Lewis & Partners, American Rag, Lane Crawford among others.Being the co-owner of a small business, my responsibilities included Creative Director, Co-Designer, Marketing & Brand Strategy, Full end to end Campaign Production and Management, Art Direction, PR & Events, Product Seeding, Content Creation, Digital & Social Media, Business Operations, W/S and DTC Sales, E-comm, Customer Service ...★ Winner of the Mercedes-Benz Start Up Award in 2005 for Best New Design Talent.★ Collaborations for Selfridges (London, UK), Urban Outfitters (USA) and Sportsgirl (AUS).★ Created / produced a photography exhibition in both Melbourne & Sydney, featuring work from 12 of Australia’s top fashion photographers. The project resulted in a Flamingo Sands calendar with all proceeds going towards Australian Breast Cancer Research.Solo shows at:• Mercedes-Benz Australian Fashion Week (Sydney) in 2005 and 2008• Melbourne and Sydney Spring Fashion Week 2005-2010• L’Oréal Melbourne Fashion Festival 2006-2008• Mercedes-Benz Fashion Festival Brisbane 2007
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Founder | Brand Experience Director | Creative ProducerAnd Now Creative 2001 - 2010Melbourne, AuA marketing / creative / brand strategy / experience-led / content and production agency - working with Australia’s premiere fashion and youth 'culture' lifestyle brands as well as major global clients across retail, FMCG, beauty, the motor vehicle, advertising, sports, music, media, live events and entertainment industries.Worked with brands such as Nike, Adidas Originals, Levi’s, Carhartt, Calvin Klein, Diesel, Lee Jeans, Wrangler, Hard Yakka, Tiffany & Co, IMG, Sony Music, Universal Music Group, Warner Music, Red Bull, Bolle Brands, Clemenger Group, The Campaign Palace, Studio Ongarato, The Nine Network, MYER, L’Oreal, REDKEN, Country Road, Everlast, Village Roadshow, MINI Australia, Lexus, Brand Collective, Pacific Brands, Australian Fashion Week, Calibre, Sportsgirl, Fosters Group, Carlton & United Breweries, Brown Brothers, Cadbury Schweppes to name a few.★ Winner, Tropfest (Short Film Festival) 2001 - 'The Lighter' - Producer credit.
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Marketing Manager - Globe, Mossimo, M-One-11Globe International Ltd. 1999 - 2001Port Melbourne, Vic, Au★ Executive Producer Credit - '900 Degrees' Special Episode for 'Planet X' on Network Ten (featuring Tony Hawk, Andy Macdonald, Crusty Demons, Mark Occhilupo, Taj Burrow among others). -
Direct Sales | Segment Producer (Good Morning Australia)Network 10 Jan 1998 - Jun 1999Pyrmont, Nsw, Au
Nicky Rowsell Skills
Nicky Rowsell Education Details
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Rmit UniversityBusiness Marketing -
National Institute Of Dramatic ArtPublic Speaking Bootcamp
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Rmit UniversityBusiness Advertising
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Adschool AustraliaAdvanced Digital Strategy
Frequently Asked Questions about Nicky Rowsell
What company does Nicky Rowsell work for?
Nicky Rowsell works for And Now Creative
What is Nicky Rowsell's role at the current company?
Nicky Rowsell's current role is Freelance Consultant.
What is Nicky Rowsell's email address?
Nicky Rowsell's email address is nr****@****uss.com
What is Nicky Rowsell's direct phone number?
Nicky Rowsell's direct phone number is +614580*****
What schools did Nicky Rowsell attend?
Nicky Rowsell attended Rmit University, National Institute Of Dramatic Art, Rmit University, Adschool Australia.
What are some of Nicky Rowsell's interests?
Nicky Rowsell has interest in Design, Interior Design/architecture, Fashion, Action Sports/fitness, Youth Marketing, Digital And Social Media, Music, Trend Research/forecasting, Travel, Branding.
What skills is Nicky Rowsell known for?
Nicky Rowsell has skills like Marketing Strategy, Marketing Communications, Brand Management, Brand Architecture, Public Relations, Creative Direction, Creative Strategy, Product Development, Product Management, Product Design, Art Direction, Product Marketing.
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