Nicky Varney (Steadman) Email & Phone Number

Management of the Marketing Team members along with ownership of the following duties andresponsibilities, while using the available company resources and staff members for effectiveexecution and delivery• The creation and management of the marketing plan• Website management• Social media management• Event Management• Copywriting and content management• Responsibility for PR and corporate communications• Effectively utilising available data analytics including Power BI and Google Analytics• Building relationships with existing and new suppliers•Translating business strategy into product strategy and driving action throughout the business to getproducts to market. Including identification, selection and launch of new products• Building up market vision identifying risks, challenges, and opportunities• Understanding the brand, product requirements, pricing, and competition in detail• Conducting market research, whilst working alongside the commercial team to recommend pricepositioning, and providing this detailed insight to stakeholders• Providing product support for the sales and service teams, supporting customer projects

Roles & Responsibilities:• Translated business strategy into product strategy and drove action throughout the business to get products to market• Managed the product road map for all products with clearly defined business metrics and targets• Worked with QA/RA and R&D to add new products to the portfolio• Created marketing materials to support the products including brochures and manuals• Carried out market research to better understand the brand value, product requirements, pricing and competitors• Managed Third party relationships including product selection, pricing and purchasing contracts• Provided product support for the sales and service teams

Crawley

Roles & Responsibilities:• Worked closely with QARA and R&D to produce and supply the necessary materials including labelling, instruction manuals and language translations required for acquiring a CE mark and registering medical devices internationally• Managed the production of marketing collaterals including flyers, brochures and social media posts• Provided product training and support to internal sales team and international distributors• Travelled to hospitals and conferences to gain market feedback and guide product development

Albourne, West Sussex, United Kingdom

Roles & Responsibilities:• Managed the successful launch of an innovative medical device• Worked closely with marketing communications team to plan and manage marketing campaigns• Wrote business proposals and gathered market data to guide product direction • Trained sales team and distributors on product usage and application

Maidstone, Kent

Roles & Responsibilities:• Managed all marketing collaterals - including website, corporate branding and social media• Created marketing materials • Managed campaigns for both clinical and research users• Negotiated with suppliers whilst working with tight budgets• Organised conferences and workshops• Organised and managed the Optical Coherence Tomography (OCT) in Focus society• Created and distributed the company newsletter

Roles & Responsibilities:• Conducted primary market research• Monitored user adoption of the imaging system• Developed and implemented strategies to increase adoption

Roles & Responsibilities:• Installed medical imaging systems• Trained the dermatologists in the software and image interpretation• Assessed and solved any technical issues both on and off site • Wrote technical reports and analysed results for publication

Bachelor Of Science (Bsc) (Hons), Physics With Medical Physics, 2:1

Activities and Societies: Women's cricket club, STEM Ambassador for the Primary school outreach project, Entertainments Representative.

A Levels, Economics & Business (C), Maths (B), Physics (C)

Gcse, 11 Passes A*-B Including Maths (A) And English (A)