I've spent over a decade in digital marketing and business development in the mobile industry, making a real impact and adding value along the way. My career has been filled with diverse roles and achievements, all driven by my passion for innovation and strategic thinking.Currently, I work as a Senior Product Marketing Manager at Unity Ads, where I’m responsible for crafting and executing Go-to-Market strategies for Unity Ads. My experience covers everything from B2B product marketing for developers to managing consumer apps and driving user acquisition for games. On the gaming side, I played a key role in building and growing Eastern European operations for BlueStacks, where we saw traffic and revenue soar by 150-300% year over year for four straight years.I’ve always had an entrepreneurial spirit, which led me to help launch a unique publishing developer tool at Unity just before the company went public. My love for building and scaling mobile apps has also fueled several ventures that have collectively crossed 6 figures in revenue and continue to grow.Areas of expertise encompass: - Building and Scaling Consumer Apps, SaaS Monetization, Product marketing B2B and B2C, Marketing Strategy, GTM Strategy, SaaS, Performance Media buying, Project management, Deal negotiation, Press Relations, Business development, Game distribution, User acquisition, Technical background, People Management, Games marketing, Strategic partnerships, Platforms, Business models, Videogames, Unity, Game Engines, Ad monetization, AdTech, AdTech Consulting, Consulting for Investment Firms, AI for Workflows, Data Analysis, Stable Diffusion, Midjourney, Dall-e, OpenAI, ChatGPT, Claude, Consumer AI, SaaS Growth, Product Marketing Strategy, , Subscriptions, Product Led Growth,