30 years of creative experience, bringing an entrepreneurial approach to advertising, digital marketing and design, with proven knowledge of creative strategy, vision, communication, and management for brands of all shapes and sizes. CREATIVE STRATEGY:10+ years of agency and client-side experience strategizing, ideating, developing and executing 360-degree brand and marketing campaigns, including TV, radio, print advertising, as well as Digital and Social for (Arizona) regional, and national brands // Proven, hands-on experience in developing and maintaining brands, including their identity, tone, voice, and persona // Proven ability to strategize and collaborate with executive leadership and execute against organizational goals. CREATIVE MANAGEMENT:17+ years of experience managing and developing creative and production teams of diverse personalities in deadline driven environments, with an emphasis on project management and efficiency in the creative and production process // Highly effective collaborator with a strong ability to influence, engage and motivate direct and indirect reports and teammates // Extensive history in identifying and evaluating the need for external partners, vendors and agencies, as well as developing and maintaining those relationships.CREATIVE EXECUTION:30+ years of graphic design and production design experience, including logo and brand creation // 19+ years of experience in website design, UI, UX, development and SEO // All-channel evergreen and tactical digital campaign creation – from ideation to analytics // Extensive experience art directing motion graphics, video edits, including TV and radio spots.