Nick Lafleur Email and Phone Number
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Innovative, results-driven leader with 10+ years of success developing and implementing content marketing programs that increase engagement and growth across multiple channels. Specializing in the art of strategic storytelling through media content. Excels at crafting compelling content for diverse audiences, spanning both the B2B and B2C sector.Proven track record managing and coaching high-performing cross functional teams that surpass organizational goals to expand brand recognition, boost demand generation, and cultivate customer satisfaction through meticulously designed content marketing strategies. Recognized for the ability to create compelling and engaging brand narratives that resonate with target audiences. Deep understanding of SEO best practices and demonstrated ability to optimize content for search engines. Strategic thinker with exceptional writing and editing skills and a talent for developing visionary strategies that results in organizational growth.Recently, spearheaded the production of 400+ multimedia and content pieces annually, overseeing a team of 4 staff members and collaborating with 6 freelancers within a $200K budget.Hiring for a role I may be a good fit for? Email me: nick.lafleur@gmail.com
Map My Customers
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Head Of ContentMap My Customers Feb 2024 - PresentCary, North Carolina, UsMap My Customers is the CRM built specifically for outside sales teams. I'm leading our efforts to uncover and communicate the successful strategies and stories from leading field sales professionals. My work is focused on finding these stories and telling them in ways that engage and inspire our audience. By translating insights into accessible and actionable content, we are building a brand known to help sales leaders hone their craft.
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Senior Manager, Creative & Content MarketingQuickbase 2022 - 2023Boston, Massachusetts, Us• Spearheaded the production of 400+ multimedia and content pieces annually, overseeing a team of 4 staff members and collaborating with 6 freelancers within a $200K budget.• Improved search traffic by 20% within 3 months by enhancing content visibility and search engine rankings through strategic content creation in channels such as podcasts, newsletters, and blogs.• Launched a thought-leadership content program, including a podcast series, marketing materials, and social media content, resulting in a 2x increase in word-of-mouth referrals in < 1 year. • Developed creative and innovative strategies to drive brand recognition, printing compelling copy and digital designs, resulting in a 15% increase in recognition in key geographic areas. -
Multimedia Content Marketing ManagerQuickbase 2020 - 2022Boston, Massachusetts, Us• Managed a team of in-house and freelance creative teams during a multimedia initiative, crafting concise videos aimed at improving customer engagement and yielding sales.• Expanded brand's market share while optimizing the corporate messaging strategy to improve sales performance goals across social media and third-party channels.• Doubled video engagement, extending average viewing time from 3-6 minutes, by implementing a content production calendar and digital asset management (DAM) strategies to improve full-funnel content distribution.• Cultivated new demand capture through strategic content creation, paid social placement, and email nurture sequences, improving leads from 0 to 150 in one quarter.
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Instructional Media ProducerBoston College 2019 - 2020Chestnut Hill, Ma, Us• Improved online course engagement at Boston College by creating multimedia content with internal experts, resulting in a 15% increase in video completion rates (from 75% to 85% total). -
Content ProducerFreelance 2018 - 2020• Lead a campaign initiative for a high profile client, integrating a captivating video into the end-of-year campaign to target potential donors, resulting in a $23M in donations. • Produced a series of projects for Wikimedia Foundation, including a product overview video, driving user engagement and acquisition, resulting in 15% increase in Wikipedia app downloads.
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Director, Relationship ContentGrand Circle Corporation 2017 - 2018Boston, Ma, Us• Acted as a director of relationship content, tasked with proactively expanding this niche marketing department, and successfully hiring and onboarding new staff, growing the team from 4 to 8.• Oversaw marketing and content strategies for a travel agency, designing targeted email marketing and content to drive demand capture, resulting in a 25% improvement. • Led a cross-functional marketing automation project, streamlining the response time for the inbound sales team to inquiries, resulting in average increase in completed weekly sales calls from 300-500.• Partnered with the C-Suite to launch a strategic content development initiative, leveraging internal teams, building community throughout the process, resulting in an 18% reduction in video production costs. -
Director, Video Production & Content StrategyGrand Circle Corporation 2016 - 2017Boston, Ma, Us• Managed team of 4 content marketers leading marketing campaigns that increased customer engagement with product web pages 4x in one quarter (from 2 minutes to 8 minutes).• Designed a licensed video content strategy, maintaining positive engagement from target audience, reducing production costs from $2M to $1M, and developing a proposition to leverage a $500K in future quarters.
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Video Project ManagerGrand Circle Corporation 2015 - 2016Boston, Ma, Us• Educated B2C customers on high-cost travel products, resulting in a 15% increase in growth sales across the company’s top 20 product lines. • Doubled creative output by optimizing processes, cutting the time needed for gathering information for 40 marketing videos to that previously needed for 20, saving the creative team 30 hours of labor per month.
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Multimedia ProducerBabson College 2012 - 2015Babson Park, Ma, Us• Collaborated with faculty to create course content for online MBA programs with > 1,000 students enrolled, primarily managing video production logistics and ensuring faculty satisfaction with project processes and results.
Nick Lafleur Skills
Nick Lafleur Education Details
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Columbia College ChicagoFilm And Video
Frequently Asked Questions about Nick Lafleur
What company does Nick Lafleur work for?
Nick Lafleur works for Map My Customers
What is Nick Lafleur's role at the current company?
Nick Lafleur's current role is Head of Content Marketing @ Map My Customers | Content Strategy | Multimedia Content.
What is Nick Lafleur's email address?
Nick Lafleur's email address is ni****@****ail.com
What is Nick Lafleur's direct phone number?
Nick Lafleur's direct phone number is +177338*****
What schools did Nick Lafleur attend?
Nick Lafleur attended Columbia College Chicago.
What are some of Nick Lafleur's interests?
Nick Lafleur has interest in Bicycles, New Technology, Novels, Movies And Television.
What skills is Nick Lafleur known for?
Nick Lafleur has skills like Final Cut Pro, Instructional Design, Video Editing, Photoshop, Post Production, Graphic Design, Video Production, Adobe Creative Suite, Avid Media Composer, Camera Operating, Motion Graphics, Copy Editing.
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