They say, you cannot win a tournament on the first hole, but surely lose one. This truth is what unites tour pro’s with the everyday amateur.So stepping up to the tee box, a club in hand, your friends’ trash talk lingering in the air, light-hearted joy and with the usual rush of positive anticipation – a big part of being ready, is feeling ready. Being, looking and behaving in a manner that suits you, and only you. There and then.Style and outfit plays a huge role in this, no doubt. Because no matter what score you’re about to hit, being comfortable in your first tee essentials calls for a great day – no matter what.We call it First Tee Essenstials.

A house is a members house created to connect: larger offices to solopreneurs, the established to the coming, food and fashion to art and media, academic research to societal needs. A house is a place to work, be, meet, eat, engage and generate development. A house is a concept on how to gradually re-discover the ideal place to work. But A house would never have happened if it was not for the building in Stockholm in which we operate, a brutalist icon that used to be the School of Architecture in Stockholm. When the building was inaugurated in 1969 it was brutally criticized, and has since been voted the ugliest building in Stockholm numerous times. The owner, Akademiska hus, asked us to find ways to use it as a prototype for creative and innovative environments. So we did, in close dialogue with them. This brutalist architecture turned out to be an ideal setting to create a convergence machine for the connected era.The ideas of brutalist architecture – of sharing, democracy, getting rid of old ornaments, total transparency in displaying functions and solutions – were ideal for generating what was needed and to reveal the building’s inherent inner beauty.

The future belongs to those who embrace change. Those who see this era of disruption as a time of opportunityIn a world that never stands still, the future will belong to the brands that build the most meaningful connections with people. We partner with our clients to build the brands of tomorrow through strategy, innovation and design – supporting their ambitions of achieving profitable growth while taking on a greater role in people's lives.

Brand Factory is the leading Nordic company in the field of branding and visual communication. Brand Factory employs more than 460 people and have a turnover of around SEK 850 million.

Creatively in charge of transforming Magazine Café to become the leading mens fashion and lifestyle magazine of Sweden.http://cafe.se/