Nicholas Magliaro Email & Phone Number

Danvers, Massachusetts, United States

Middleton, Ma

Worked in multiple roles wearing many hats, from various types of advertising (social media, email, direct mail, external, Google Ads, etc), brand development, product positioning, lead generation, and more. Collaborated directly with product managers and sales to pinpoint and highlight the most marketable selling points of products and brands.• Created new marketing campaigns to extend the reach of the most lucrative products under my umbrella.• Maximized the efficiency of existing marketing campaigns using A/B testing and product repositioning.• Developed various techniques to optimize the creation of regular marketing efforts, resulting in additional bandwidth to focus on new campaigns/ideas.• Nearly tripled the attendance of our product demos for one of our important recurring revenue products.• Improved Google Ads campaigns CPC by 50% via hyper-targeting our audience to ensure efficient spending.

Beverly, Ma

Researched and analyzed Supply Chain market trends to develop content to support the publication’s sales and advertising. Interviewed executives at enterprise companies to understand their recent accomplishments and successes for magazine profile stories. • Project managed multiple corporate profiles to reach content and advertising goals on aggressive editorial deadlines. • Collaborated with Knighthouse Publishing executives to develop new publicity offerings to grow readership. • Leveraged resources and research methods to extract the most value out of each profile, resulting in new content and the highest lead-to-sales ratio among peers.

North Andover, Ma

Researched consumer and market data to optimize company resources, plan business strategies and execute daily functions. Employed direct-to-consumer marketing, guerilla marketing, and consumer behavior analysis to create successful training programs for team members and new hires.• Managed a team of 5-10 Proximity Marketers, assuring their skill and performance were on or above par.• Assisted in opening Renewal by Andersen’s first satellite Proximity Marketing Office; the methods of this successful endeavor are now implemented nation-wide.• Studied and exercised recruiting, training, and motivational techniques to ensure growth of new location.• Earned Anderson’s “Trifecta Award” for possessing unparalleled motivation, attitude, and results.• Received multiple “Manager of the Month” awards for managing the highest performing team at our location.

Northboro, Ma

Worked alongside a team of Proximity Marketers to generate high-quality leads & reported directly to my Marketing Director.• Studied and created professional business relations with clients.• Exercised direct-to-consumer and guerrilla marketing strategies on a daily basis.• Studied the psychology of consumer behavior.• Exercised recruiting techniques in professional environments.• Produced over $1,000,000 worth of leads working only part time.• Regularly outpaced average quality of leads, sometimes by over 50%.• Awarded “Proximity Marketer of the Month” on numerous occasions.

Worked directly with the program’s Creative Director team to generate ideas for a new public image for the city of Lynn’s Cultural District. Leveraged grant money to develop brand personality and awareness. • Created multiple social media outlets such as Facebook, Twitter, and Pinterest to complement the original integrated marketing campaign and its brand identity.• Wrote scripts for future traditional marketing outlets to further enforce Downtown Lynn’s branding strategy.

Sturbridge, Ma

Worked in all areas of a local McDonalds Restaurant, ranging from cashier, cook, inventory, etc.• Learned leadership skills and how to work well in high pressure environments.• Was responsible for training a significant portion of employees.

Bachelor Of Science, Advertising/Marketing, 3.3 Gpa

Activities and Societies: Salem State Radio "WMWM"Bachelor's in Communication • Concentration in Advertising • Minor in Marketing •.

Associates, Communication