Director of Marketing leader with over 20 years of experience leading cross-functional marketing, creative and technical teams through campaign strategy and design, corporate rebrands, price increases, global product launches, client lifecycle and retention strategies in the B2B and B2C space. I have excelled at keeping the train running at full steam while we successfully lay down the tracks ahead, then analyzing and evolving the process to iterate and scale a successful launch.Throughout my 20+ years in the industry, I've managed the growth and development of global brands by leveraging my expertise in content marketing, social media, digital strategy, advertising, team/agency management, print, web development and e-commerce. I always look for new ways to challenge my abilities to implement and measure successful marketing strategies, maximize ROI, adapt to new obstacles, utilize strong team interaction and elevate market awareness.Specialties/Skills: B2B & B2C Marketing Strategy, Product GTM Strategy, Brand Management, Team & Project Management, Account Management, Vendor & Agency Management, Asset Management, Creative Services, Digital/Online Marketing & Promotions, Social Media Strategy, Brand Partnership Development, Design and Execution of Creative and Marketing Communications, Product Marketing, Event Marketing, SKU Management, Cost and ROI Analysis, KPI Metrics Analysis.Technology: PC & MAC (preferred): Hubspot, Slack, Google Workspace, Base Camp, Adobe Creative Suite (mainly Photoshop, Illustrator, InDesign, Premiere), Lucidchart, Miro, Zoom, GoToMeeting, MS Office Suite: Word, Excel, PowerPoint, Outlook. Social Media: Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, TiktokWeb/E-commerce: Shopify, Magento, Wordpress, Amazon, Ebay, Paypal