Leading Waku's Marketing and Brand initiatives, creating a brand that customers love. Some of my activities are:Growth Marketing:-Owning and implementing marketing strategies to drive growth-Managing paid search and social acquisition channels-Continuous testing of acquisition strategies to decrease customer acquisition cost (CAC)-Creating landing pages optimized for conversion rate-Continuous A/B testing for website improvement-Developing tactics to increase Average Order Value-Creating Email and SMS strategies to increase retention rate and lifetime value of customers-Focus on improving customer experience-Develop strategies to increase customer loyalty-Analyze data to monitor revenue performance and uncover areas for improvement.

Moved from Ecuador to Boston and Co-founded Waku, a deliciously replenishing herbal tea with prebiotic powers and 0g of added sugar. Waku is inspired in a centuries old Ecuadorian recipe we grew up drinking, famous for its great taste and gut-health benefits.We developed an ethical supply chain where we source our ingredients from smallholder farmers in Ecuador at fair prices.

Lead the Online Education project of Eserv Latam. Eserv Latam provided online education in Oracle Technology in Spanish to hunreds of students in 8 countries in Latin America.Some of the activities I performed:-Built the online platform where student could enroll and take the courses on the Teachable Platform-Lead the Growth Marketing strategies to drive growth in sales for the company-Created landing pages optimized for conversion rate to sell online courses-Developed and implemented organic aqcuisition strategies focused on the Inbound Marketing methodology-Developed and implemented email marketing strategy to drive growth

Desarrollo de nuevas oportunidades de negocio, implementación de proyectos, manejo de cuentas de clientes.