Nico Simone Email & Phone Number

London, Gb

London Area, United Kingdom

London, England, United Kingdom

- Implemented regular scoring model updates, boosting MQA volume and pipeline conversion. - Resolved MQL leakages and improved sales assignment, increasing MQA volume. - Integrated ad spend channels with CRM for better reporting and attribution visibility. - Developed an enhanced inbound lead routing solution, increasing qualified leads to SDR by 10%. - Drove a 600% increase in Drift revenue, expanding pipeline from $572K to $4M in a year. - Built a data mapping integration, scoring over 90K accounts towards MQA engagement in a year. - Optimised Chili Piper and Pardot integration, reducing time-to-meeting by 30%. - Developed strategic roadmaps across eight systems, improving ROI and meeting stakeholder requirements. - Supported a cross-channel nurture program, enhancing prospect progression and providing Pardot admin support. - Revamped email opt-out preference management, enhancing customer experience and compliance. - Managed and oversaw MarTech tools, including Drift, Pardot, Chili Piper, Demandbase, Pathfactory, Sendoso, etc

London, England, United Kingdom

- Day-to-day tech stack ownership and management for 8 GTM SaaS tools - Optimised sales outbound motion by fixing integration between Salesloft, Salesforce, and two enrichment platforms, resolving 400k sync errors and standardising the prospecting process. - Helped develop a 2-3 year GTM tech stack transformation roadmap. - Led project to migrate sales engagement capabilities to a new solution - Drove $250k in SaaS renewal contract savings over 12 months through rightsizing and negotiation.

London

- Streamlined operations and boosted efficiency for a global marketing team of 70+ across APAC, EMEA, and AMER - Created & launched a Marketing Training Center for onboarding and ongoing training in advanced marketing tools - Overhauled the PM intake process with Wrike, enhancing campaign execution and delivery using Lean Six Sigma - Developed asset planning templates and processes, speeding up and improving marketing campaign launches.

Sittingbourne

- Led marketing for an IT SME, boosting brand visibility and profitability through various campaigns. - Managed end-to-end marketing projects, designed creative content, and optimised the website using CMS. - Grew social media networks, executed events, managed telemarketing, and collaborated with stakeholders. - Planned and managed the annual marketing budget with senior director approval.