Leading the marketing team at PAJUNK Medical Products GmbH, I took pride in supporting our sales colleagues by providing comprehensive sales oriented marketing services which not only catered to beautiful appearance but real added value for our customers and partners.

Leading the exhibition and event team within marketing communications, my daily work revolved around presenting our company and our products to clients all around the world in the best way possible. By creating esthetic yet functional space for business communication and product presentation as well as continuously improving processes involved in the management of exhibitions and events, we took our share in the successful growth of KLS Martin Group and ultimately helped patients in receiving the most advanced surgery available.

As a member of the Corporate Communications Team, I designed, planned and executed corporate events (internal and external) on behalf of internal stakeholders. By creating exciting stories and formats for these events, I contributed to an increasingly positive image of our company among employees and external stakeholders. Apart from the conceptual part, much of my work comprised collaboration across cultural borders with colleagues and event agencies, which required good project and people management.

For international (inbound) as well as Japanese clients (outbound), I comprehensively managed projects for the supply of displays and booths for trade fairs and occasionally assumed charge of internal and external event planning on behalf of my clients. In doing so, I also advised them on how to create an appropriate setting for their marketing communication activities that best matches their intended message and promotion with local conditions, while considering restraints such as budget and available materials. This combination of aesthetical works and high-quality service allowed me to steadily increase the number of repeat clients and supervise a portfolio of projects with an equivalent value of some hundred thousand dollars on a yearly basis.

In this entry-level position as Area Sales for Swiss made PV manufacturing equipment, my primary duty was to serve foreign corporate clients in the APAC region by providing detailed proposal documents based on customer requirements and in consideration of profitability (Total Cost of Ownership) as basis for their decision-making. The complex nature of the products often required a personal meeting which was either held at the headquarter in Switzerland or at my clients’ sites abroad, where I made a presentation and negotiated terms and conditions of contracts. Due to the financial crisis (also known as Lehman crisis) which occurred in 2008, potential customers unfortunately postponed investment decisions indefinitely, leaving little room for sales contracts. Nonetheless, I was able to extend the distributor network and effectively use the idle time by supporting the geographically more limited PV module division in growing its sales.