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With more than 20 years of experience in online marketing, social media marketing, and digital marketing, I am a growth-focused leader who helps companies understand and engage their talent. As the Head of Sales and Marketing at Cerkl, I lead the strategy and execution of marketing campaigns and sales initiatives that drive unprecedented conversion rates and revenue growth for our innovative tech platform.I have a proven track record of forging strategic partnerships, aligning cutting-edge products with market needs, and maximizing returns in highly competitive markets. I have successfully managed B2B and B2C software and services affiliate programs for global brands such as Gillette, Root Insurance, Superfish, and Reimage. I have also recruited and guided in-house and distributed teams to surpass expectations, expand brand reach, and overtake market share. I am passionate about leveraging my tech savvy, entrepreneurial instincts, marketing acumen, and charismatic leadership to help Cerkl and our clients create a work culture that can generate up to 4x more revenues.
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Chief Marketing OfficerKnosticCincinnati, Oh, Us -
Head Of GrowthCerkl Oct 2022 - PresentBlue Ash, Ohio, UsCerkl’s tech help companies understand their talent. Our tech solves talent retention and engagement challenges - so talent can thrive. The result is a work culture that can generate up to 4x more revenues. -
Head Of Marketing And SalesCerkl Jun 2022 - Oct 2022Blue Ash, Ohio, Us -
Head Of MarketingCerkl May 2022 - May 2022Blue Ash, Ohio, Us -
Entrepreneur In ResidenceInfigonia Group Mar 2021 - Feb 2022Dubai, Dubai Internet City, AeInfigonia provides the fundamental technology platform to help brands maximize online revenues. I lead operations on bizdev, sales and marketing for Ecomnia. Ecomnia is customer acquisition, reimagined. Its an Intent eCom platform that targets high-value shoppers and integrates brands into the user’s shopping path, driving unprecedented conversion rates at scale. -
Entrepreneur In ResidenceProcter & Gamble Mar 2020 - Feb 2021Cincinnati, Ohio, Us• Worked with Gillette’s CEO on DTC innovation, securing budget, KPIs and startup recos for operating within Enterprise.• Built a 15-member team, ideated 3 startups, MPVed 2, got 1 to the solution phase. 10X efficiency on UA in 90 days. -
Growth ConsultantRoot Insurance Company Sep 2019 - Feb 2020Columbus, Ohio, Us• Grew the partnership program from 2% to 12% of the company's revenues with no addition to fixed costs, while keeping the cost of acquisition at the same levels. • Turned a manually operated MVP into a series of tightly knit semi-automated hard and soft systems, to automate growth. -
Head Of GrowthBaseify May 2015 - Jan 2019North Canton, Oh, Us• Garnered $10MM in revenues within 18 months for an advertising technology startup offering machine learning technologies to pair shoppable products from e-commerce retailers with a website’s content to monetize without sacrificing user experience.• Spearhead initiatives to introduce continual innovation and improvement while building and leading a top-notch team of developers and business development partners. • Collaborate with and establish strong working relationships with key stakeholders and departments including advertisers, publishers, legal team, and accounting to launch, stabilize, and provide high returns for partners. • Demonstrated both the adaptability and the business savvy to take a discontinued product and overhaul the image and concept to turn failure into success. -
Director Of Product MarketingJustvisual Jun 2015 - Apr 2016Palo Alto, Ca, Us• Partner identification and development via prospecting, negotiating, and closing deals for disruptive product discovery and monetization technology. • Encouraged peak performance from developers and business development partners through skillful team building and a motivational leadership style. • Created a custom-built, in-image ad network for both programmatic and direct publishers. -
Director Of Digital MediaJustvisual Oct 2013 - May 2015Palo Alto, Ca, Us• Achieved historic growth in a short time frame, beginning with 13MM users and turning it into 109MM, constituting 15% to 20% of personal computers, globally.• Accomplished extraordinary results at a capacity 10x that of competitors, single-handedly outpacing competitors with dozens of marketing team members. • Hand-picked and developed the Sales Team after personally generating $300MM in revenues.• Grew new business at an impressive rate while managing accounts, partner relations, and business development with developer affiliate partners.• Led the 7-member sales team to meet and exceed sales projections by focusing on strategic opportunities/upsells to current and new partners and identifying, procuring, and retaining new business while growing partner yield. • Expanded internal marketing communication and visual awareness of Superfish and SimilarProducts through the website, newsletter, partner distribution dashboard, and other assets. • Optimized partnerships, streamlined internal/client processes, and facilitated improved communication as the liaison between product and distribution teams, providing a cohesive goal within each project and development.• Earned distinction as fourth-ranked in Inc. Magazine's 2014 list of the 500 fastest-growing private companies in the United States, the #1 software company on the Inc. 500 list. -
Online Sales Marketing ManagerJustvisual Oct 2012 - Sep 2013Palo Alto, Ca, Us• Promoted rapid business expansion through successful partner identification and development via prospecting, negotiating, and closing deals for disruptive product discovery and monetization technology. • Communicated the company vision effectively to different stakeholders to build lucrative coalitions, partnering with distributors and developers in the EU, North America, Australia, New Zealand, and Brazil. -
Online Marketing SpecialistModa Health Nov 2010 - Jul 2012Portland, Oregon, Us• Ensured smart growth in creating a start-up within an established company, overseeing product design, project execution, and rapidly gaining traction through sound web marketing management. • Nurtured a vibrant team dynamic and fostered collaboration in a dispersed environment across teams, conducting offshore team-building of 13 employees and subcontractors.• Achieved impressive 30% conversion and guided all stages of planning and executing product & launch, including strategic vision, competitive intelligence, market analysis, positioning, goal definition, business plan, and financial modeling, wireframes, mockups, and conversion optimization. • Orchestrated media buys to grow customer base 400% over 12 months/years. -
Marketing ManagerReimage Plus Oct 2008 - Jan 2010Nicosia, Cy• Generated $800K in revenues following product launch, resulting in the purchase of the company after just 12 months of operation.• Executed effective media campaigns while forging long-term relationships with ad agencies and building partnerships with publishers including WindowsSecrets, Sunbelt Software, Clickbank, PCWorld, and more. • Expanded brand reach and increased customer base 30% by formulating, directing, and coordinating compelling online marketing activities. -
Business AnalystReimage Plus Aug 2007 - Oct 2008Nicosia, Cy• Drove 20% sales increases by performing comprehensive project management from conception to completion, identifying, developing, and evaluating marketing strategy, managing activities of developers, graphics designers, PPC agencies and affiliates, and overseeing all sales, publisher acquisition, ad operations, and analytics.• Collaborated effectively across teams to provide the research, planning, and production functions of all corporate finance, business plans, projections, and market research for investors and management.• Developed and introduced an innovative service strategy that streamlined processes, raised productivity 80%, and was recognized as the cornerstone of the Customer Service (CS) department. • Built a winning team of talented professionals by conceiving and implementing an improved recruitment process of qualified CS Engineers.• Facilitated process optimization with 40% greater efficiency and 30% more conversions via data mining and compiling all business, service, and strategic plans.• Informed the company’s strategic vision by gathering analytics of financial reports, and changes in the competitive landscape as well as tracking and analyzing market trends, business development, and strategic consulting while managing corporate finance and the budget. -
Research And Teaching AssistantTel Aviv University Sep 2006 - Aug 2007Tel Aviv, IlTeachers assistant to BA introductory courses during my graduate studies: - Introduction to Human Geography, Professor Tovi Fenster - Introduction to Historical Geography, Professor Gideon Biger -
Customer Preservation CoordinatorGilat Satcom Oct 2004 - Sep 2006Petach-Tikva, IlI acted as the customer preservation coordinator in Africa and Middle East operations. As such, I supervised the QOS for the operations branch (Customer Care, Technical Support, Logistics). Consequently, I directed the bandwidth return sales initiative for the ISpeed service. Thus, I also served as Gilat's customer complaint investigator & quality customer service instructor. -
Assistant To Sales DirectorDan Jewellers Limited Apr 2003 - Sep 2003Improved order processing by 75% via workflow fixes (3.5 hours to 45 minutes, per order). Also established filing and archiving systems for the entire company across all departments and organised, set-up, designed and planned our participation in the International Jewellery London convention for 2003 ($100,000 project). -
Non Commissioned OfficerIdf - Israel Defence Forces Nov 2001 - Oct 2002Tel Aviv, IlDuring 2002 I served as NCO for the research centre at the National Defense College: a managerial position providing research for government officials. I was commended by Major General Amos Yedlin for my work. -
Non Commissioned OfficerIdf - Israel Defence Forces Oct 2000 - Nov 2001Tel Aviv, IlNCO at Erez Crossing. The role included leading a team of twelve, security inspections, passport control and acting as ad hoc spokesman for the unit. -
Non Commissioned OfficerIdf - Israel Defence Forces Nov 1999 - Oct 2000Tel Aviv, IlNCO at The Allenby Bridge in the Joint Verification Team (JVT), working as part of a Palestinian-Israeli team.
Nico Black Education Details
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Tel Aviv UniversityCommunity And Regional Planning -
Tel Aviv UniversityGeography -
The Open University Of IsraelBusiness Management
Frequently Asked Questions about Nico Black
What company does Nico Black work for?
Nico Black works for Knostic
What is Nico Black's role at the current company?
Nico Black's current role is Chief Marketing Officer.
What is Nico Black's email address?
Nico Black's email address is ni****@****ail.com
What is Nico Black's direct phone number?
Nico Black's direct phone number is +141521*****
What schools did Nico Black attend?
Nico Black attended Tel Aviv University, Tel Aviv University, The Open University Of Israel.
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