Analyzing market dynamics, competitor strategies, and customer feedback, strategically positioning Keysight as a Leader in the Forrester Wave for Continuous Automated Testing Platforms 2022.Initiated and executed a comprehensive customer marketing program, resulting in heightened renewal rates, expanded product adoption, and strengthened engagement with customers and partners.Led the organization of global customer events and Hackathons, directly contributing to accelerated deal closures, increased renewals, and enhanced product adoption within key accounts.Facilitated collaboration across diverse teams to conduct thorough market research, identify customer requirements, and spearhead the establishment of a Customer Advisory Board (CAB), leading to the development of innovative product features and enhancements.Crafted and executed an Analyst Relationship strategy, encompassing briefings, inquiries, webinar participation, and business research engagements with Forrester Research, effectively enhancing industry visibility and market positioning.

Utilized comprehensive analysis of market trends, competitor activities, and customer insights to create a universally adopted template for competitor battle cards within the organization.Pioneered the development of a globally utilized customer story template, conducting interviews with multiple clients for invaluable product feedback and testimonials.Established strong rapport with key accounts and collaborated closely with customer success teams to curate impactful testimonials.Distinguished market expertise in Manufacturing, Distribution, NFP, and Spend Management sectors.Led the orchestration of campaign messaging and provided integral support for successful product launches and go-to-market strategies.Ensured seamless alignment between product management, marketing, and sales teams by delivering consistent messaging aligned with product and market demands.Managed product marketing activities of nine products and played a pivotal role in the rebranding efforts of software companies acquired by the Advanced portfolio.

Creative and detail-oriented Graphic Designer with over 5 years of experience in developing compelling visual content across digital and print media. Proven expertise in brand identity, typography, and layout design, with a portfolio that demonstrates increased client engagement and satisfaction. Proficient in Adobe Creative Suite and other design software, with a strong ability to translate client vision into impactful designs.

Copilot of Cessna Grand Caravan C208B for national & international flights

Previously Online Poundshop (acquired by Poundland)- In charge of overseeing operational procedures and serving as a valued member of the Health and Safety committee. Proficiently conducted training sessions for both new hires and existing staff utilising various software platforms such as Google Sheets, Microsoft Office, ERP, and WMS software including bespoke and PVX systems.