In addition to Digital Analytics and SEO, this new role means an increase in the scope of the team by starting to develop projects on Google Cloud Platform (GCP). These projects are built thanks to the creation of a clean, robust, normalized and scalable data model, integrating more than 30 data sources in GCP and allowing to solve different business needs, accelerate the journey to a data driven company and facilitate access to information to end users, which is a huge improvement in terms of team enablement (lack of information, barriers, workload, ...).

Responsible for Digital Analytics & SEO at L'Oréal Spain.Working together with the local and global teams to ensure the successful deployment of Google Analytics on +20 brand websites across the group's 4 divisions (business units) in order to understand and analyse the consumers/audiences that visit our brands (editorial websites) and to improve the conversion rate in our D2C ecommerce websites.Building a unified view of the beauty consumer ("Single Beauty ID") in order to better understand their cross-brand and cross-category behaviour, their needs, their concerns and interests and at the same time create a single online + offline view that allows us to improve the relationship with consumers by offering them the best recommendations and experience with our brands (Next Best Action).

Teaching in the digital analytics program focused on certifying students as Adobe Analytics experts.

Responsible for Digital Analytics at Vodafone Spain. Deployment of analytics, DMP (Data Management Platform) and CRO (Conversion Rate Optimization) tools for digital assets performance measurement, audience activation, media investment optimization and improvement of funnel steps to increase sales through the Website & facilitate user self-management through the Mobile App.Working closely with the business units to define the main KPIs, create monitoring dashboards and deliver business insights.

Digital analytics consultancy, definition of KPIs, dashboards and business insights for companies such as Leroy Merlin, Barceló Hotels, Vueling, Zara (Inditex), Seat, Mediaset and RTVE.

Digital marketing consultancy on different industries's projects for the definition of the main business KPIs and strategy for the optimization of digital assets.Project management and multidisciplinary teams coordination for the deployment of digital analytics solutions (both on-demand and on-premise) in large companies such as Mapfre, AXA, Iberdrola, Real Madrid, Roche Farma, ING, Telefónica and Vodafone.

Creation of websites by developing our own CMS based on Java, PHP, XHTML, Javascript, CSS and MySQL technologies.

Website development using Java, PHP, XHTML, Javascript, CSS and MySQL.