As an Account Manager at XL PR, I lead strategic communication initiatives for a diverse portfolio of clients across venture capital, real estate, finance, healthcare, technology, and education industries. My role focuses on building and maintaining strong client relationships, crafting compelling narratives, and delivering measurable results.Key responsibilities include: • Developing and executing tailored PR strategies to elevate client brand visibility and reputation. • Managing client relationships, ensuring expectations are exceeded on each activation. • Analyzing performance metrics and refining strategies to optimize campaign outcomes. • Mentoring junior team members, fostering a culture of collaboration and innovation.In this role, I bring a proactive, solutions-oriented approach to meeting client goals and driving their long-term success. My work embodies XL PR’s commitment to delivering high-impact results with a personal touch.

Drawing on more than two decades of proven communications experience, I direct the digital marketing & events team at Aumni, a J.P. Morgan company. We educate and collaborate with audiences and partners across our ecosystem. With a mission to empower leaders in private capital markets to make the smartest investment decisions with the best data and analytics solutions, my team shines a bright light on the critical metrics of a previously opaque market. Aumni has developed and commercialized a next-generation portfolio intelligence platform to help fund clients visualize, manage and enable their deal data, with no manual input required. We use the latest technology to discover, analyze, and deliver investment insights that were once buried in unstructured documents.

As Director, Marketing & Communications, I report directly to the Chief Business Development Officer and am responsible for marketing strategy, execution, KPI measurement, and operations. Channels include all owned, earned, and paid strategies, including video/digital advertising, social media, public relations, content, website/SEO, events, field marketing, brand strategy, demand generation, CRM/pipeline optimization, and partnerships.

Aumni has developed and commercialized a next-generation portfolio intelligence platform to help fund clients visualize, manage and enable their deal data, with no manual input required. We use the latest technology to discover, analyze, and deliver investment insights that were once buried in unstructured documents. As director of content strategy, I direct the communications team at Aumni that educates and collaborates with audiences and partners across our ecosystem. With a mission to empower leaders in private capital markets to make the smartest investment decisions, my team shines a bright light on the actionable trends and metrics we discover in a previously opaque market.

By partnering with executive management teams and cultivating relationships with the entrepreneurial and investment communities, I serve as a key liaison between internal and external audiences. I help engage, inform and inspire everyone we value and serve.

Eight-month leadership development program focused on developing trust, resilience, network, leadership strategy, and mentorship skills.

Leading an incredibly talented group of colleagues, we achieved record-breaking sales results for clients in the healthcare and financial services sector. We utilized the most relevant and powerful tools at our disposal to acquire new business, always mindful of earned media and sponsorship assets. Our proven results came from the most energetic and intelligent use of including traditional advertising and a set of compelling television campaigns, all supported with targeted direct mail, content marketing, social advertising, and a number of other digital campaigns that proved to change outcomes and engagement in a meaningful way. Our team, under my leadership, worked to consistently exceed both our internal financial metrics (billed to billable, rate per hour, projections to actual) as well as those of the client, in some cases tripling acquisition results from similar campaigns in years past. We helped launch new brands, new buildings, new products and new websites, with seamless ease, great fun and exceptional results.

I have the honor of leading a team of EY's most courageous marketing experts. We create incredible experiences for the friends and clients of our firm and inspire those around us to build something meaningful every day we're together at work. If EY has an energy source, we're it. We invite you to share in that energy as we create a better working world.

Ernst & Young is one of the world’s leading professional services organizations. I am directly responsible for the managing the West markets enablement team’s impact on our firm brand. We captivate audiences across numerous markets and sectors. We draw from my experience managing the operational elements of Ernst & Young’s West region go-to-market strategy including pipeline reporting and analysis, sales initiative deployment, team growth and development, hiring, CRM technology and tools, change management, internal and external communication, and thought leadership distribution.

I led our West Business Development Operations team by creating cohesion, trust and strategic direction in Washington, Oregon, Utah and the Bay Area / Silicon Valley. We achieved numerous years of growth, managed through the global financial crisis and expanded EY's dominance in critical sectors, IPO leadership and client satisfaction metrics. My incredible team consisted of global account managers, business/proposal writers, event planners, marketing specialists, analysts and others who championed each other as we surpassed expectations and gave our audience and stakeholders meaningful ways to engage.

I managed the Utah Ernst & Young Entrepreneur Of The Year® Awards program for seven years. In addition to, I supported all other Utah region marketing, events, alumni proposal response and public relations needs.

I created successful marketing campaigns that quadrupled sales records and increased duration of average subscriber retention from 2.3 months to 6.7 months in six months’ time by managing both the development and creative teams, conducting market research, then launching and promoting these services through a multitude of tactics.

As part of numerous account teams, I authored, edited and produced advertising campaign pieces for local and national clients across a multitude of industries.

I grew from an assistant to a team member by developing, authoring and presenting television and print campaigns, organizing media invoice approval and accounting for national media vendors, planning special events and solely managing the front office.