Nicolò Ferri Email & Phone Number

• Responsible for the Sales Operations of Subdidiaries, focusing on tolls, processes and incentives.
• Globally responsible for Sales Incentive Plans
• Responsible of the implementation and usage of Tools in the subsidiaries, such as the Quotation Tool, Sales Incentive Tools and Profitability tools.
• Responsible to properly cascade the GSN (Global Sales Network) Process at subsidiry level, together with local GSN Managers.

Responsible to Set up and Implement sales quota and incentive plans globally, coordinating with country management teams in order to achieve the annual budgets.

Rotterdam, South Holland, Netherlands

• Global Sales Network:
• Project Managment related to development, upgrade and rollout of sales tools in coordination with international partners, global sales network team and IT department
• Workflows/guidelines definition and apllication for the different sales channels and countriesBenelux Region:
• Performance monitoring, Gap analysis and Action plan ownership related to sales KPI with a continous improvement approach
• Sales enanchment, sales execution and pipeline development through shadowing, coaching and training of the sales team (direct and indirect)
• Business Operations optimization to elevate efficiency, marginality and continuity

Milan Area, Italy

• Car Dealers distribution channel:
• management and execution of marketing campaings
• development of the marketing plan as a part of the coutry commercial plan
• management of the trade marketing budget (product materials, POS materials, merchandising, sell-in and sell-out campaigns, events, sponsorships, sdvertising)Project Management:
• cooperation in a multidisciplinary team with a new multichannel marketing and sales projectSponsorship:
• coordination and management of sponsorship and driving schools

Milano, Italia

• Sales orientation:
• management and upgrade of CRM and sales applications for the sales force
• analysis and performance monitoring of sales KPI
• implementation and monitoring of sales incentives
• contract management and lawsuits with sales agents
• suppport to improve the sales executionCustomer Service orientation:

Milano, Italia

• B2B - Customer orientation:
• management of web applications and web-based communication with customers (B2B site).
• cooperation in a team to develop and launch a new B2B web site.B2C - Consumer orientation:
• analysis and monitoring of KPI for sellout consumer promotions.
• consumer marketing activities related to sellout promotions.

• Development of a new Business Unit in Social Media Marketing Consulting as part of my Master thesis.
• Update and improvement of Social Channels and Corporate website.
• Business development: prospect scouting for events and demo and customers acquisition.
• Implementation and Management of Events with Partners, Customers and Prospects.
• Buyer and Suppliers Management (Gadgets, Advertising Materials, Company Videos)

Digital Marketing, Advertising, Customer Retention and Fidelization, Scouting, Event Organization, Team Leadership

Master'S Degree, Management, Finance And International Business

Master's Thesis: "Social Media Marketing: Tools and strategies to support companies in the Web 2.0 "

Master'S Exchange Student, Marketing, Management And International Business

Erasmus exchange student for a semester

Bachelor'S Degree, Economics And Business Administration