Responsible for the Revenue department, which includes: - Non-commission revenue (NCR): Generating revenue through the commercialization of positioning tools and customer acquisition tools for PedidosYa's affiliated businesses. - Partnership: Generating revenue for PedidosYa through alliances with third-party companies, mainly consumer goods, banks, and telecommunications companies. - Revenue: Optimizing PedidosYa's revenue through the main income generator for the app: commissions charged to affiliated businesses.I lead a team of 8 people.

- In charge of user acquisition, retention, recovery, and churn prevention through CRM strategies, including incentives and communication strategies managed through Braze. - Managed certain app usage indicators, such as average ticket size and purchase frequency, through incentive and communication strategies executed via Braze. - Responsible for driving app usage through discount and promotion management, creating promotional campaigns where businesses offer discounts, and providing user subsidies through PedidosYa’s own budget. - Led a team of 2 people.

- Responsible for driving app usage through discount and promotion management, creating promotional campaigns where businesses offer discounts, and providing user subsidies through PedidosYa’s own budget. - Supervised one person.

- National management (Bolivia) of TCL and Midea brands. - Development and management of Hi Tech and Mobicorp private brands. - Responsible for brand strategy, media planning, and trade marketing. - Managed brand communication with a focus on digital platforms, including Meta platforms. - Supervised 3 people.

- Category and Channel Sales Development (CCSD). - Responsible for pricing and discount strategy, trade marketing, and sales support for the chocolates and cereals categories at the national level. - Developed actions to drive product innovation in the market. - Implemented strategies to ensure inventory turnover in the distributor network. - Managed Performance Trade Allowances and Performance Trade Expenditure budgets. - Coordinated with the business to implement marketing actions developed by the category managers. - Supported regional sales teams in achieving unit sales and revenue targets. - Projected sales for assigned categories through a bottom-up process.

- Category and Channel Sales Development (CCSD). - Responsible for pricing and discount strategy, trade marketing, and sales support for the cookies, chocolates, and cereals categories in the central region, including Cochabamba, Sucre, Tarija, and Potosí. - Developed actions to drive product innovation in the market. - Implemented strategies to ensure inventory turnover in the distributor network. - Managed Performance Trade Allowances and Performance Trade Expenditure budgets. - Coordinated with the business to implement marketing actions developed by the category managers. - Supported the regional sales team in achieving unit sales and revenue targets. - Projected sales for assigned categories and cities through a bottom-up process.

- Coordinated cooperative budgeting with Pepsico. - Managed marketing campaigns for Pepsico brands: Pepsi, 7UP, Gatorade, Oriental-Mirinda, H2Oh! - Handled Maltín and Guaraná Antártica brands. - Analyzed and managed business performance with a focus on revenue management, optimizing prices and contribution margin. - Developed a new packaging-price matrix. - Planned and developed innovations (new product lines, packaging, and flavors).

- Budget control. - Supported Brand Managers in planning and executing brand campaigns (Promo del Hincha, Carnaval 2018, FIFA World Cup 2018). - Coordinated with creative, media, design, and PR agencies. - Designed packaging related to the FIFA World Cup 2018.

- Configured and supported mobile applications for the sales force. - Reported and analyzed sales information to facilitate decision-making for national and regional sales managers. - Planned, executed, analyzed, and interpreted market surveys (20,000+ points of sale). - Coordinated distributor network development projects to enhance their work processes through a pre-sales system