The Marketing Platform Data Analyst is the first point of contact at IT side for the business stakeholders dealing with the modern marketing platform, both for support for existing functionalities as well as the analysis and implementation of new functionalities. In this role, I will work in close collaboration with the business stakeholders, IT architects, IT BI team as well as the partners that are supporting the Modern Marketing Platform (Oracle, Bebold,...).Key responsibilities for the Marketing Platform Data Analyst include:- Analyze data from our marketing platform and cross check with Mazda data to identify data quality issues or platform issues (e.g. segmentation problems).- Understand global architecture and document all dataflows between all components.- Analyze roadmap/ways to evolve and integrate new components in this architecture as part of approved demands or as part of effort assessments for new demands. This involves high level as well as detailed architectural specifications and active involvement in validation of implementation (data checks, segment comparisons,...).- Collaborating with the BI team to ensure data is collected, processed, and analyzed accurately and efficiently.- Develop or provide assistance to business or its partner to the development of reports and dashboards to monitor the performance of the marketing platform, including identification of trends, patterns, and opportunities for growth.- Identifying areas for improvement in our marketing platform and making recommendations for optimization.

We create painting and drawing references to help you create your best art pieces.On top of that we share inspirational blogs, tutorials and how to’s.

Being the product owner for personalization site testing and always on personalization on key Bose sites globally. Project manage the end-to-end testing/personalization execution process including;- Requirements gathering/documentation- Submitting briefs- Coordinating assets, media codes and audience segmentsCollaborate with Customer Personalization Experience (CPX) team, Agency and Marketing Consumer Analytics (MCA)- to gather and organize requirements. - on test analysis and future recommendations.In the following tools- Adobe Experience Manager (AEM)- Adobe Target- Adobe Analytics- Jira- Confluence* Key stakeholder towards the quarterly development intake process for CPX PI (Program Increments) requirements* Use CX tools set to provide initial vetting of incoming demand and facilitate productive exchanges with stakeholder to ensure business value towards the customer experience* Connect with End consumer development tribe on project awareness to inform impact to testing and personalization plans. * Work with MCA on reporting and auditing of site OKR metrics. Overall supporting our team in global:- Website content, Consumer journey & Product launches- Third party solutions integration- Email campaigns to site personalized experiences- Assist Director on finance budgets & payments for the digital marketing group.- Support CAD managers on financeExtra activities:- Key member of fun@bose; A group to plan and host activities for the Maastricht office (and manage its finance).- Maintain the Maastricht office internal communication screens- First responder

Being the business stakeholder for all bose.xx sites globally, and all related content connections like content syndication and ratings & reviews. Driving consumer experience and engagement together with my team of marketing strategists on our owned platform, together with our eCommerce team. Interfacing between my team Omnichannel content and IT development. Being the Subject Matter Expert for several development teams on the following consumer journey and digital touch points; Awareness, Research, Loyalty and Reseller Portal(B2B portal to provide assets, content and purchasing capabilities for retailers), and digital retail integrations.Supporting team members on their day to day tasks whenever more technical integration, or guidance is required. Providing input and expertise to consultants, jr. team members and other global (digital) teams.Working closely with UX, eCom, CRM, SEO and Analytics on delivering new and improved marketing capabilities / experience improvements for Bose.xx.Overall supporting our team in global:- Website content, Consumer journey & Product launches- Third party solutions integration- Content syndication & re-seller content and capabilities.- Ratings & Reviews (Sampling and technology)- Email campaigns- Social media campaigns- Where2Buy- Content deployment- Managing finance budgets & payments for digital marketing group.Extra activities:- Key member of fun@bose; Group to plan and host activities for the Maastricht office (and manage finance).- Maintain the Maastricht office internal communication screens- First responder

Making sure all digital activations (B2B/B2C) adhere to the policies on Brand, Privacy, Legal, Security and other compliance domains. Providing guidance on best practices and do’s and don’ts towards the requester together with the Business analysts and Product owners on Eloqua/Salesforce and AEM.This also includes the coordination of the E2E hosting process of Microsites with an external party’s.

Merged and lead B2B and B2C delivery teams, ranging of Coordinators, Service Experts and Subject Matter Experts. To deliver digital campaigns for e-mail marketing (Eloqua) and Web creation (Adobe CQ) for all markets and business groups. Decision maker in process alignment, owner of campaign briefing forms and menu card. Aligning on internal resources, costs and projects. Counterpart for the entire delivery organization of our vendor in Istanbul.

Guiding a team of 14 with project management and delivery of digital campaigns for e-mail marketing (Eloqua) and Webcreation (Adobe CQ) for a large scale of markets on a global level and business groups.Helping to improve complex delivery processes and being the IT counterpart for the B2C Digital Services division. Creating quotes, investing effort supporting Project Managers and aligning internal resources.Working with offshore teams in India and Istanbul for the delivery of the campaigns on time, on brand and on quality.

As Project Manager my role is to take in project requests from business groups and markets from the consumer lifestyle and Lighting division.

In my role as a Digital Service Manager I provide support, guidance and advice to the online marketing initiatives for the business group Health & Wellness

The Central Marketing Support Team (CMST) is the B2C Global one-stop-shop for all web publication and content management, application support and localization services for the philips.com website, the philips online store, syndication to indirect sales channels and philips video platform, as well as consumer care touch points.In CMST I am responsible for gathering and coordinating content and placing it online. With this we support marketings divisions in 55 countries and we also translate requests and wishes from these marketings divisions to Philips IT. Because of the central position of CMST it functions as a link between business and IT where a lot of communication and coordination is required.We regularly work on multiple projects simultaneously, where you work alone or in a team and are responsible for bringing the project online within the deadline. After each project we set up training and create workinstructions to hand over the maintenance of the projects to the operational teams within CMST.

Clockwork is the digital engagement agency of Ordina.Supporting clients of Ordina with their challenges and adventures in CRM and Marketing automation, mainly focussing on execution and developing of their campaigns and transformations. Supporting in Eloqua campaign support.

As Project Manager I support the Philips Lighting division in Marketing and Communication around the Philips and Disney collaboration.* Creating a dynamic interactive sustainable platform to experience both the impact of imaginative lighting and the child's imagination together with a third party.* Setting up a content strategy for CRM campaign together with a third party.* Deploying campaign pages within Philips.com to several countries across the globe.