Nicola Ferguson

Nicola Ferguson Email and Phone Number

Senior B2B Marketing Manager @ MOTORS
Oxford, GB
Nicola Ferguson's Location
Greater Oxford Area, United Kingdom
Nicola Ferguson's Contact Details

Nicola Ferguson work email

Nicola Ferguson personal email

n/a
About Nicola Ferguson

As a marketer, building a brand has to be one of the most exciting things to do, especially when most of your career has been in big, established organisations. At Accessia, we are building meaningful products with a team of smart, fun and interesting people, who have the same beliefs as I do for putting the customer at the heart of what we are building.We’re helping flex space operators turn their spaces into more profitable places with our workplace access, experience and analytics platform. We use smart location services to provide operators with people-attributed data that helps drive decision-making when it comes to monetising spaces, optimising efficiency and creating spaces that members love to use. With extensive experience across B2C in retail and FMCG, and in B2B, I have operated in a complex matrix business and have worked across portfolios of brands. I have broad experience across all marketing channels including marketing strategy, campaign and brand management, market research, advertising, PR, events and content development.What I actually have is good commercial experience and knowledge and a lot of common sense, which I find goes a long way in problem solving, and whether you work for a start up or large enterprise, there's always a new challenge to solve.If you like to talk, I'm always up for a chat about workspaces - or marketing. Or anything in fact, my school report said 'talks too much' so let's get going!

Nicola Ferguson's Current Company Details
MOTORS

Motors

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Senior B2B Marketing Manager
Oxford, GB
Nicola Ferguson Work Experience Details
  • Motors
    Senior B2B Marketing Manager
    Motors
    Oxford, Gb
  • Accessia
    Head Of Marketing
    Accessia Jan 2023 - Present
    Accessia provides hyper secure, next gen workplace access, experience, and analytics technology that’s simple to manage, easy to use, and delivers unparalleled intelligence into how spaces are being used.
  • Dyson
    Global Commercial Manager
    Dyson Aug 2021 - Jan 2023
    Category lead for Airblade hand dryers. Delivered go to market strategies in a matrix organisation to ensure global market teams maximise revenue through lead generation. Support core verticals globally with targeted campaigns to drive growth, with quantifiable targets and track ROI. Work with the engineering team on NPD, translating the key features and benefits into tangible, solution-based GTM strategies.
  • Mcarthurglen Group
    Marketing Manager
    Mcarthurglen Group Sep 2017 - Dec 2020
    Led the marketing function in a matrix organisation and created the strategy to increase customer acquisition and revenue whilst optimising cost. Primary objective to generate sales revenue by driving footfall. Executed ATL and digital media across all channels, and eCRM campaigns, with targeted content to drive acquisition, retention and re-activation. Custodian of the customer journey. Other responsibilities included leading seasonal campaigns for the UK region and managing a selection of key luxury brand relationships across the portfolio, to identify and create new brand activations and retail initiatives to drive revenue.
  • Luna Branding
    Account Director
    Luna Branding 2012 - 2017
    Oxfordshire
    B2B branding agency. Specialised in new brand creation and re-brands, including website development.Coordinated new business pitches and responsible for the day-to-day management of clients, building astrong relationship platform in which to drive their profitability.
  • Vale Of White Horse District Council
    Marketing And Promotions Officer
    Vale Of White Horse District Council 2013 - 2015
    Wantage
    Marketing and PR lead at this council run theatre and arts venue with full budgetary control. Completed the successful rebrand of Wantage Civic Hall to The Beacon, Wantage, with a new strategy and identity for the failing civic hall, and introduced an events programme including a pop-up cinema.
  • Tk Maxx
    Manager Of Marketing (Head Of Marketing)
    Tk Maxx Nov 2003 - Jan 2006
    Watford, United Kingdom
    Drove all integrated marketing activities including media strategy, CRM strategy, the store opening programme and events/promotions in-store. Recommended a CRM strategy that utilised transactional data to segment the database and communicate effectively with customers. ATV +18% in trials and the programme was rolled out. Part of the team that set up the original partnership with Comic Relief that continues to this day, designing and selling TK Maxx t-shirts to raise awareness and funds.
  • Premier Foods
    Brand Manager
    Premier Foods 2001 - 2003
    St Albans, United Kingdom
    Accountable for P&L performance of all tea brands (including Typhoo, London Fruit & Herb Co. & Lift), including category management, monitoring and evaluating individual brand performance, and managing a £6m+ expenditure budget. Full scale rebrand and relaunch of Typhoo, including advertising, consumer and trade promotions, direct marketing, PR, brand identity and packaging redesign, and communication internally and with the major multiples. Typhoo sales increased by 17.8% in the 52 w/e 6 Oct 02 vs 7 Oct 01 and moved to number three in the market, overtaking Yorkshire Tea.
  • Whitbread
    Marketing Manager
    Whitbread 1997 - 2001
    Welwyn Garden City

Nicola Ferguson Skills

Marketing Marketing Strategy Digital Marketing Direct Marketing Marketing Communications Customer Insight B2b Email Marketing Blogging Brand Development Management Brand Management Business Strategy Integrated Marketing Copywriting Content Management New Business Development Budgets Strategy Business Development Social Media Marketing Retail Advertising Event Management Team Leadership Social Media Public Relations Market Research Fast Moving Consumer Goods Strategic Planning Marketing Management Business Planning Digital Strategy Customer Relationship Management Team Management Retail Marketing Digital Media Strategic Marketing Consumer Marketing Online Marketing Brand Marketing

Nicola Ferguson Education Details

Frequently Asked Questions about Nicola Ferguson

What company does Nicola Ferguson work for?

Nicola Ferguson works for Motors

What is Nicola Ferguson's role at the current company?

Nicola Ferguson's current role is Senior B2B Marketing Manager.

What is Nicola Ferguson's email address?

Nicola Ferguson's email address is ni****@****son.com

What schools did Nicola Ferguson attend?

Nicola Ferguson attended Chartered Institute Of Marketing, University Of Hertfordshire.

What skills is Nicola Ferguson known for?

Nicola Ferguson has skills like Marketing, Marketing Strategy, Digital Marketing, Direct Marketing, Marketing Communications, Customer Insight, B2b, Email Marketing, Blogging, Brand Development, Management, Brand Management.

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