• Responsible for the Marketing function during an exciting phase in Ferco Seating Systems Ltd development• Managing all marketing for the company and activities within the marketing department.• Developing and overseeing sales strategies that match customer requirements and promoting Ferco products, services and ideas• Encompasses creative, analytical, digital, commercial and administrative responsibilities• Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies• Conducting research and analysing data to identify and define audiences• Devising and presenting ideas and strategies• Promotional activities• Writing and proofreading marketing/multimedia copy for both online and print campaigns• Communicating with target audiences - building and developing customer relationships• Compiling and distributing financial and statistical information• Maintaining the company wide website and looking at data analytics to monitor performance• Organising and attending events such as conferences, seminars, receptions and exhibitions• Updating databases and using a customer relationship management (CRM) system• Devising and managing campaigns on social media.• Overseeing the company’s marketing budget.• Creation and publication of all marketing material in line with marketing plans.• Planning and implementing promotional campaigns.• Overall responsibility for brand management and corporate identity• Preparing online and print marketing campaigns.• Monitor and report on effectiveness of marketing communications.• Creating a wide range of different marketing materials.• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

 Promoted to run the Marketing department of a thriving co-ed boarding school. Responsibilities include advertising, branding, publications, publicity, internal and external written communications, branded goods and event planning. Managing all external communications/marketing related events, accomplished large scale event organiser, including their promotion to appropriate constituents. Strong creative ideas for design, production and writing of marketing material and printed advertising (including Prospectus, Annual Information, posters, invitations etc.). Prepare and format reports for the Director of Admissions, Headmaster and SLT, using data gathering techniques. Interprets and disseminates information from the CRM database for communication and marketing purposes. Key marketing contact for the organisation and trusted brand ambassador, particularly during the transition from a single sex to a co-educational school. Budget holder for large marketing budget and all marketing related expenses. Responsible for preparation and monitoring of the annual Marketing budget. Responsible for the creation of Schools social media presence and Digital Strategy, including creating daily Twitter content, interpreting related analytics and amplifying the brands reach. Account currently gains 100 followers, up to 5,000 profile visits and up to 75,000 tweet impressions a month. Dedicated and successful line manager to the Data & Information Administrator. Commercially aware. Researched the changing market of independent education and identified cost-effective methods to rapidly increase, word-of-mouth referrals, customer loyalty, initial inquiries and scholarship applications. Regularly in successful contact with external press organisations, journalists and publications, negotiating positive editorial content and advertising space.

Act as the key contact for all marketing/communications enquiries from parents, staff, friends of Shrewsbury School and external companies and individuals. Manages all communications/marketing related events, including maintaining guest list databases, ticketing, booking venues and catering. Assist in the co-ordination of the design, production and writing of marketing material. Assist with the preparation and monitoring of the annual C & M budget. Prepare and format reports for the Head of Communications, Headmaster and SMT, using data gathering techniques. Interpret and disseminate recruitment information for communication and marketing purposes. Responsible for day to day running of Marketing department, advertising, branding, publications (newsletter, fasti, prospectus, leaflets, posters), publicity, internal and external communications and event planning. Oversee development of the schools Marketing Plan Budget holder for all marketing related expenses. Part of Marketing Exceutive Committee dedicated to developing strategy for a long term marketing plan.