Nicola Middleton Email and Phone Number

Responsibilities: • 122-141 stores• To develop the business profitability through a retail strategy• Build and implement sales strategy to drive growth and improve margin• To maximise stock data integrity, to increase sales opportunities • To role model the Customer relationship• Motivate and develop Regional Retail Manager team and Oversee retail population of 1000+ Key Achievements • Achieved 5 years of consecutive LFL growth in a declining, leading the largest global turnover as Head of Retail across 18 markets.• Opened new stores, with talent, through effective resourcing, managed franchise acquisitions through the TUPE process, lead capital investment stores, to deliver the business case, exceeding the BRC bench marks. • Achieved 82% people engagement a market leader, redesigned talent management, succession, cultural and diversity projects• 12% reduction in people turnover through key projects including National Living Wage implementation and diverse recruitment • Stakeholder in the design and roll out of L&D tools including leadership development programmes and operational systems including a global dashboard• Cost savings on Payroll £275k, shrinkage less than 1% (inc tester and wastage) and discount improvement +4% supporting the EBITDA. Effective use of people analytics and building capability in effective people solutions. • Ownership for the P&L retail process, identifying risks and opportunities, budgeting, forecasting and working with the finance business partner to achieve a robust process of review • Retail partnership for events alongside the event UK manager built a new, retail ready event activation template to include integration of social and omni channel, aligned to the business and people strategy• Management of regional and organisational design restructures• Stakeholder in Property portfolio and shop-fit role out projects including the Central London Flagship store and key locations in London.

Responsibilities: • 21 stores • Managing the Highest turnover region, including prime retail locations on Oxford Street, Regent Street and Covent Garden, including the Global flagship. • Responsible for optimising the commercial performance of the region, to grow customer base by ensuring recruitment and retention through loyalty • Identifying talent, partnering with the People function to recruit, develop and retain a high performing team.• Coach, train and educate the team on customer experience and operational excellence Key Achievements • Achieved 4.7% growth finishing top region in the UK with a 7% swing from -3% at acquisition • Delivered new store design project Pulse Sensation across Central London • Improved shrink from 23% of the UK total to 17% of the UK total in in 1 year reduction of 21%• Reduction in Turnover from 52% to 30% in the 2 years• Global presentations to the L’Oreal Board and HR leadership that resulted in key rollouts globally including TMR• Hosting international and investor visits successfully, ensuring Head Franchise investment

Responsibilities:• Achieve the region sale budget by utilising the business tools and levering the KPI’s• Define, deliver and evaluate the Focus on the customer service expectations• Execute promotions and achieve excellent, consistent store standards across the region• Grow our own, train, coach and develop the store management team around key priorities and skill gaps. Whilst sourcing and identifying talent and effectively manage risk performance • Management of all costs on the P&LKey achievements • All regional exceeded the UK business performance • Introduced new ways of working and expectations to manage underperformance, reduce complexity & inconsistency across the region. Including local event plans and audit compliance • 10+ store refits and relocation projects, involving writing team transformations, store design briefings, customer experience lead evaluations, operations and project management • Organised and delivered UK conference for 400+ delegates