My professional experiences have allowed me to progressively build-up a series of competences: concrete analytical skills as a result of brand and category management activities in Unilever, project management and leadership in Coca-Cola HBC, team management and strategy planning in Binda Group and in Parmalat, business leadership at worldwide level in Prysmian.Achievements:Binda Group: launch of new collections, develop and implement trading-up strategy for BREIL MILANOCoca-Cola HBC: new product launches (Coca-Cola Zero) with incremental Net Sales Revenues; portfolio rationalisation with positive impact on EBITUnilever: reached sales target and improved market share on Calve' brand; enhanced brand values (based on BHC) on Lipton brandSpecialties: managing business activities and team work, product and brand management, new product development/innovation process management, communication (above and below the line and PR), building partnership, trade and category marketing