Nicola Shields Email & Phone Number

Dublin, Ireland

My role is responsible for the development of Marketing Strategy for B2B channels as well as the design, implementation and analysis of all B2B marketing campaigns and initiatives to support Sales & Retention.-Interrogate the market and identify key motivations and customer insights to drive success-Partner with our sales team in aligning the marketing communications and sales strategies to ensure consistency in brand presentation to the market-Harness customer insights to facilitate the work of product development, ensuring that new products and benefits directly meet the needs of target customers-Develop and drive innovative marketing campaigns in line with the strategy, affecting attitudes and behaviours of both group decision makers and insured individuals within schemes-Package and launch clinical services and programmes and targeted cover and benefits for B2B audiences to deliver competitive advantage-Oversee the management and development of new and existing collaterals to market the brand and products to B2B audiences-Collaborate with business partners to identify and deliver change required to optimise B2B propositions and delivery of same through strategic communications-Play an integral role in the development & roll-out of the Corporate Wellness Strategy & Plan -Develop an overall Corporate Sponsorship Strategy & Plan to drive awareness of our Corporate Brand, nurture existing clients and create lead generation opportunities with prospect clients-Play an integral role in crafting, shaping and finessing corporate tender responses for large business opportunities-Provide both strategic storytelling input and significant product knowledge to develop impactful and succinct pitch presentationsDuring my time in this role, I have completed a Management Development Programme run internally by EY Lane4. I have also commenced the Women in Global Organisations Peer Networking Programme with the American Chamber of Commerce Ireland as of Autumn 2024.

Dublin, Ireland

71 Upper Leeson Street, Dublin 4

BCP Asset Management is one of Ireland’s largest independently owned Investment Product Providers for the advisor market. Here my role included:-Developing and executing the marketing strategy, marketing plan and marketing budget-Managing advertising activities across print, digital and radio platforms including setting up and running Google Adwords Campaigns-Organising and managing internal and client events including large conferences and corporate entertainment-Creating and implementing brand guidelines across all marketing collateral and platforms-Managing and creating content across two websites and social media platforms including website blog-Presenting marketing activity updates on a quarterly basis to internal stakeholders -Identifying relevant awards and writing submissions for same-Sourcing and managing sponsorship opportunities-Working with suppliers including design, print and advertising agencies

38 Merrion Square, Dublin 2

The Society of Chartered Surveyors Ireland is the independent professional body for Chartered Surveyors working and practicing in Ireland. Working in partnership with RICS, the pre-eminent Chartered professional body for the construction, land and property sectors around the world, the Society and RICS act in the public interest: setting and maintaining the highest standards of competence and integrity among the profession; and providing impartial, authoritative advice on key issues for business, society and governments worldwide.Here I had responsibility for:-Maintaining and updating the website (public and members area) daily -Production of materials for member communications, Professional Group ezines, weekly Society ezines and external ezines-Assisting with the production of marketing brochures/materials and consumer guides-Liaising with our external PR agency concerning the Society's PR requirements-Coordinating social media channels, posting content and moderating forums -Overseeing ongoing digital marketing campaign -Assisting 4,500 members with branding and ensuring brand guidelines are adhered to -Promotion and management of both general events and Young Members Committee events-Overseeing the administration of the Communications & Events Standing Committee and the Young Members Committee -Liaising with various committees and other Departments (Education, Regulation & Policy) within the Society and coordinating communications output as appropriate -Assisting with the development of a new website and membership database project

Dublin 2

-Working on a wide variety of projects with clients across various industries-Liaising with clients, internal marketing departments & suppliers (i.e. PR agencies, media buyers, printers, visual merchandisers, promotional staff, et cetera) daily-Ensuring marketing strategies are implementedon a day-to-day basis-Copywriting client marketing items including: ATL messaging for print & broadcast, social media accounts, ezines, POS materials, tannoy messages, websites, brochures & memos-Briefing creative team on client requirements, feedback & amends-Internal office support including accounts & administration-Copywriting internal materials for online platforms & client pitches-Creating & implementing social media strategies

Professional Diploma In Financial Advice (Qfa)

Course Modules include: Life Assurance, Pensions, Investment, Loans, Regulation and Financial Planning.

Ma, Communications (International)

1st class honours thesis entitled, 'Social Inclusion and Digital Identity: An Exploration of Facebook as a Communication Tool for Deaf.

Ba(Hons), Journalism & Visual Media, 2H1

Final Year subjects included: Modern Society, Sociology of the Media, Media Research and Cultural Studies, Advanced Investigated.

Leaving Certificate