Director Of Digital Marketing
Current• Redesigned and rebuilt company website leading to over 130% increase in qualified leads through web channels• Analyzed and implemented keyword data for search engine optimization (SEO); resulted in 1166% increase in organic traffic value for company website• Extracted KPI data to report performance of all digital marketing channels to CEO• Developed brand identity through designing graphics and marketing tools for web and social media, including current company logo• Built email and telephone marketing automations through Active Campaign software• Managed B2C and B2B Meta marketing campaigns; reduced conversion costs by 25.5%