My job focus was on the relaunch and redefinition of the Individual Giving (IG) long term acquisition strategy and the Donor Journey redefinition for Regular Donors. I worked on a 3 years plan defining the IG strategy and guide the annual fundraising plan coordinating the different areas according to the strategy.My daily routine was:• Managing people and activities linked to the IG donor acquisition and development both online and offline. (Direct mailing, TeleMarketing, Digital, F2F, DRTV) • Monitoring the launch of a new Regular Giving product• Defining, monitoring the Donor Journey for Child Sponsorship, Regular and ONE OFF donors• Keep relationships with suppliers (Creative & media agencies, Call Centers, Lettershops) • Preparing the monthly Marketing P&L report for the Board.

I was in charge of the Direct Marketing Area start-up. I defined the contact strategy and plan for One Off donors: from acquisition of new donors to re-activation of lapsed donors and the following development plan. Moreover, I worked on rethinking and defining the Regular Donors’ loyalty strategy and communication.My daily routine was:• Managing the budget and development of Direct Mailing Area with the goal of increase annual income and develop the donor database • Coordinate Direct Response campaigns (Direct Mail, Email, Tele-Marketing, DRTV)• Data Analysis: segmentation, profiling, clustering and reporting

I was the coordinator of the BTL communication of IMP Club members in Italy with 8 collections (cooking, music, history, arts, gardening and nature). I was in charge of the international launch of 4 new collections according to the 5 years budget defined in 2009 (1 developed in Italy - Cucina Passione Italiana). I worked in an international marketing team, adapting/testing creative concepts and offers, sharing results and best practices on different channels and markets. All the campaign seasons were planned to include new members acquisition, up-selling, cross-selling and re-activation activities on the customer base.• Business Planning and Marketing Investment Control: budgeting, forecasting and monitoring on marketing investment and campaigns ROI, coordinating Purchasing, Finance and Logistics departments.• Campaign and Media planning (Direct Mailing, Inserts, Email marketing and Tele-Marketing).• New members acquisition, Up-selling, Cross-selling and re-activation campaigns on the customer base.• Loyalty communication manager

• Campaign and Media planning (Direct Mailing, Inserts, Email marketing and Tele-Marketing).• New members acquisition, Up-selling, Cross-selling and re-activation campaigns on the customer base.

• Sales Account for Business and Marketing Communication projects on B2B clients• Account Manager for Vodafone/TeleTu loyalty activities (WP, CRM, Retention) and acquisition campaigns, working in cooperation with the creative agency • Project Manager of a new logistic project for Vodafone: packing, tracking and delivery of ADSL modem in partnership with Poste Italiane and SDA Express Courier, achieving a yearly 40% growth on client’s revenue • Supporting Poste Italiane’s sales force on Direct Marketing projects

Supporting the National Key Account during new B2B offers launch both on concept and communication material and back-office service and delivery definition