GoSee Travel Group is a global eCommerce business that specialises in car and motorhome rentals internationally through the brands of Airport Rentals and Motorhome Republic. A division of Webjet Limited (ASX200 listed company). So exciting to be back in Travel and to help people connect, explore and experience the world.

As Head of Customer Loyalty I created an innovative customer experience (CX) strategy with full customer product development, utilisation of digital, data and direct marketing channels and leveraging of partnerships. Collaborating across the organisation, I worked with senior leaders across customer, marketing, digital, IT, operations and sales, to deliver desirability, viability and feasibility discoveries. I was responsible for managing the multi-million-dollar strategic partnership with Air New Zealand Airpoints, negotiating the partnership terms and gaining Board endorsement for an extended contract term. I have also had accountability for the significant revenue contribution from our Retail Association Partners achieving significant growth in sales. I had numerous additional successes including improving customer loyalty, growing membership numbers, delivering greater value on marketing spend and improving the CX journey for all customers.Alongside of this I am the marketing lead for the new Objective and Key Results (OKR) framework within the division, aligning the new organisational framework with performance measurement.A member of the senior leadership team and senior member of the marketing leadership team, reporting to the Chief Marketing Officer. During my tenure, I have been a member of the team that has won industry awards including Marketing Association Marketing Team of the Year 2022 and 3rd Most Trusted Brand in New Zealand, Reader’s Digest, 2023. Known across the marketing sector I have also been invited to be an Awards Judge for the NZMA and IAB Digital Awards in 2023 and the Asia Pacific Loyalty Awards 2023.Working for such a Kiwi iconic brand has been such a privilege and so much fun.

Support and process of transformation flip from old Corporate structure into Agile. Responsible for building capability and team member development through performance coaching of the Customer Experience & Engagement craft, team member delivery and mindset. Chapter output to deliver omni-channel experiences, marketing content & communications across eDM, CLM and Organic Social Media, customer engagement Loyalty programmes & journeys.Squad assignment : Customer Strategy EcoSystem. Targeted to deliver global leadingcustomer solutions at scale, delivery of a future customer first, loyalty & payments future cross brand strategy, optimisation of our digital and physical footprints across network. Squad assignment : Customer Strategy Channel Optimisation. Reset Social Media / Digital marketing strategy to supercharge engagement, audience driven content marketing and resource/process efficiency.

I had accountability for the subscriber base across the owned Customer Loyalty programmes, and execution of strategic Loyalty partnerships. Cross brand loyalty product design, delivery and innovation. E2E development and execution of direct marketing strategies and communications via owned channels, delivery of all Customer Lifecycle Marketing (Salesforce Marketing Cloud)

A new role to the organisation I was responsible for the acquisition and engagement strategies to deliver growth, member, brand and financial performance. I designed a future cross brand loyalty program and received business case endorsement to develop and launch into The Warehouse Group. I led a cross functional product squad across Marketing and IT for a complex build on legacy platforms and integration services. The development also delivered a new integration hub. This also involved design of E2E journey planning to execute direct marketing and communications strategies. Programme governance and execution of the four key Loyalty Programmes engaging with 2m+ subscribers and the Fly Buys partnerships.

Delivered growth plan for the Airport retail Loyalty programme. Executed product development, retail supplier engagement, marketing and acquisition initiatives.

Expedia / Air NZ GTM launch won silver award at NZDM awards 2017In this partnership lead role, I delivered new commercial partnerships with Expedia, lead the wider team to integrate these into the global, online storefront across multiple streams including IT, customer service, user experience, digital retailing, direct marketing and communications, public relations, loyalty, and call centres. I collaborated across multiple stakeholders to ensure delivery of the integration within a 3-month period, in addition to achieving the CVP to I successfully delivered the project on time and to budget with immediate sales results exceeding expectations.

As Programme Manager I led the strategic and operational requirements to deliver, manage and drive new revenue streams from a B2B customer loyalty programme under the Airpoints brand. This involved designing a new customer facing B2B loyalty programme, seeking funding and overseeing the development and implementation of the $1.8M initiative. Execution included development of a marketing and communications strategy, programme offer and customer value proposition. Integration of customer insights and development opportunities into a programme and product roadmap. Partner negotiations and launch of new partnerships. The acquisition target was achieved within 7 months of the Airpoints for Business programme launch. In addition, I scoped and designed an Airpoints for Schools programme designed to engage with education and youth, drive member engagement and an increase brand awareness. This including the led of the IT solution, UX and communications strategy to achieve donations target.

I led a cross functional product squad across Loyalty, Marketing and IT to design, development and implement a new B2B Loyalty product designed to increase customer engagement and loyalty. I built and led a sales team responsible for all B2B SME sales nationally.

A dutch state-owned bank that offers a full range of products and services to retail, private, corporate clientsGlobal Head of Investment Banking for TechnologyGlobal Head of HR and Finance for Technology

A Private Training Establishment in New Zealand delivering Travel & Tourism training courses and a recruitment service. Following my course, I commenced working for the business and progressed through to managing the PTE before travelling overseas.