Nicola Durrant Email and Phone Number

• Overseeing and taking full responsibility for the annual profile of Conferences – total delegates of over 2,500 throughout the year from initial bookings, promotion, delivery, data collection and post event analysis• Project manage a variety of events including but not limited to; live & virtual webinars and conferences, bespoke client/magazine roundtables, membership group meetings, support at large scale events including exhibitions and identifying new opportunities to launch• Creating and delivering a full delegate and sponsor marketing strategy and plan, using HTML, social media, print advertising and PPC to attract delegates• Identifying relevant target audiences for each event and using data for targeted marketing and delegate acquisition• Managing websites including constant updates of new speakers, registration links for all major events, agendas, relevant news stories and sponsor assets• Developing and researching event content to ensure the subject matter andfeatures are aligned with the market• Build the analysis of sales and marketing, alongside promotional packs tosupport the commercial team attracting new clients and sponsors to our events• Organising a financial and operational plan of activities which ensureachievement of the objectives set out and agreed with the event director.• Holding direct responsibility to create, maintain, and monitor individual budgetsfor all events, working creatively to maintain cost control and quality of event, including identification of and negotiation with venues, suppliers, and other contractors

• Managing a team to plan, prepare & execute both national and international events with budgets of over £600k with 800 delegates• Running senior management & director events• Managing the end-to-end event budgets, presenting for sign off at board anddirector level• Build complete presentation decks from scripts submitted by presenters, usingPowerPoint, creating immersive, interactive stories to keep delegates involved• Responsible for running a full programme of educationals / familiarisation trips,over 750 delegates visiting our destinations, organising itineraries, flights, pre and post trip communications, tracking MI following the educational to confirm ROI

• Project manage the delivery of all Retail & Contact Centre events liaising with relevant internal and external parties in order to deliver on time and to budget• Proactively build an external network to identify key venues and event supportin order to deliver cost-effective interventions• Build relationships and manage suppliers, sponsors and partners involved inour events, to add quality to events and minimise cost.• Be present at and manage the organisational and operational elements of allkey events to guarantee delivery of a first-class experience• Create, manage, maintain and regularly communicate a Retail events diarywhich fits with all key dates and other activities across both Retail and the rest of the business, including all events, educationals and ship visits across the Retail network• Responsible for collating attendee feedback from each intervention and playing this back to ensure an environment of continuous improvement• Produce and present key MI which shows budget controls & how interventions have delivered a return on investment

• Responsible for supporting the planning, preparation, execution and attendee management of all Retail and Contact Centre events, educational trips and ship visits• Contributing to tracking of events and educational trip budgets, tracking costs and negotiating with suppliers to ensure value for money and the event/trip is delivered within budget• Ensure effective relationships are built and maintained with internal teams, suppliers, sponsors and partners involved in our events and educational programme to ensure quality and minimise cost• Responsible for collating and reporting attendee feedback from each activity and supporting in the production of key MI reports which shows how each intervention has delivered a return on investment

In addition to my responsibilities as a Commercial and Sales Executive, I was overseeing a project implementing the transfer of calls from individual sales teams, to the main Thomas Cook Contact Centre. Managing a 20-strong sales team; conveying my knowledge of our product.. My role as knowledge transfer and project executive was to develop and effectively deliver training sessions; developing time plans and critical path analysis for the project with a contingency plan to cover all possible issues.

As part of a dynamic Sport team, my primary role, based in Wimbledon, was responsibility for handling inbound direct calls for all our Formula 1 and Le Mans Motorsport events. I personally assisted over 1400 clients with sales in 2013. In addition, I hold the account responsibility for the Wimbledon and French Open tennis events, including system loading as well as the negotiation for and sourcing of tickets. Another major part of my job is escorting clients to Formula 1 races around the world, as a hospitality hostess. I escort corporate groups and individuals between the UK and various hospitality venues, from Monaco to Abu Dhabi.

I took this opportunity to gain more experience in different aspects of marketing within a large organisation, such as; retail marketing, campaign marketing and brand policing, along with maintaining brand consistency.

The focus of my role with Club 18-30 was the planning, marketing, organisation and implementation of The Big Reunion (Skegness) and The Big Snow Festival (Serbia). Along with the financial reports and various duties supporting the events manager while in Head office, an important part of my position was during the aformentionied events. Assisting the Events Manager with successfully coordinating all Acts/Press/Sponsors & VIPs. Supporting the Events Manager with the timely execution of 60+ music acts over 6 stages in two nights. Successfully managing and delivering travel, accommodation, riders and accreditation for the acts, as well as approximately 1,200 17 – 30 year olds across 2 weekends. Coordinating and managing a team of over 20 staff.

During vacations from University, I worked in the Contact Centre at Thomas Cook both in the Sales Team and the Customer Help Desk. In the first week of my second summer and an a number of occasions following I was presented with Agent of the Week Award.