National Distribution Leadership: Led the national distribution of dental equipment, significantly enhancing market reach and brand presence across Romania. Implemented strategic initiatives to drive sales performance, consistently achieving and surpassing targets through tailored marketing and sales strategies.Acquisition : contract negotiation with external suppliers, demand and planning of aquisitions, purchasing.Client Relationship and Operational Excellence: Developed and nurtured enduring relationships with key clients, ensuring operational excellence and adherence to the highest standards of service.Supported the development of the sales of sales representatives in the market.Participation in SEAP auctions in the field, thru e-licitatie.roSelective Importer and Brand Promotion: Pushing forward the distribution of SUNTEM, VOVO dental units, and BMS Italia dental equipment, establishing Medica z3 as one of the market leaders in the dental equipment sector. Successfully promoted and increased market share for Woodpecker dental apparatus.

Responsible for growing business, drives sales performance, recruitment and management of new & existing customers in the assigned portfolio, ensuring superior execution of sales & service processes/activities & internal standards especially customer service.Area of expertise : Expanded and extruded polystyrene, water/acrylic/enamel paints, adhesives, primers, thermo-isolation, hydro-isolation for civil and engineering constructions.Key responsibilities- Drive sales performance through implementation of sales and marketing initiatives, achieve targets- Build and maintain effective relationship with key and potential clients, interacting with business partners and provide expert knowledge and support to ensure operational excellence and standard application of operating standards.- Monitor key accounts performance trends and determine appropriate actions to address any issues to optimize the business and deliver best-in-class customer service and compliance to credit policyAct as a professional advisor and assume leadership role in promoting AkzoNobel products, concentrating on APLA, Savana and Sadolin. - Participate in negotiations and become a key player in administering contractual agreements with clients and major construction Projects- Provide the Company with marketing/sales intelligence related to own area of responsibility and help the Company performance- Key player in budgeting and sales volume planning, tracking and reporting, compile relevant reports for management use

Concentrating on building the partnerships with cooperators while keeping a focus on new growth opportunities both private and public. Matrix coordination and support to the Delivery Team commercial activities.Segments : Food and Non-Food, PrePay in telecom

Business Development - concertinaing on enhancing the business thru organic growth

Consulting partners on their performance in the FMCG market, building insights towards profitable growth.Keeping a focus in business development I am active in helping my clients understand the market trends and habits, develop better solutions to meet the needs of today's consumers, choose the right set of performance management tools to support their marketing decision process in order to obtain competitive advantage.Areas of expertise : telecom (PrePay), tobacco, spirits, CSD / NCSD.

Responsibilities as part of the project based cooperations: o Market analyses based on which resulted revaluation of product assortment, followed by sourcing, negotiation and contracts with new suppliers. History includes Romania, EU countries, China, Turkey, Thailand, Malaysia;o Revaluation of selling prices for current assortment following opportunities of increasing profitability, pricing for new products;o In board meetings establishing the commercial policy and trade marketing strategies for 18 months;Fields of base expertise: sanitary ceramics, dental medical equipment and consumables, mainly dental units.

Responsible for an overall objective on all assortments of 26 mil EU.Involved in trade marketing planning and implementation, developing systems of commercial conditions, negotiation of contracts, price and profit management.Managing a team of 15 people with 5 direct reports. Strong business acumen, Result oriented, Customer centric, Strategic thinker, Collaborative, Effective communicator, Team player and leader, Positive, Resilient, Analytical, Entrepreneurial.

Starting as the first sales representative on the Romanian market, during the year a second person was recruited. I only took care of direct imports under CERSANIT Brand for tiles, ceramic sanitary, furniture, bathtubs, cabins, accessories.

I worked as a business development director, responsible for the event management, public relations, advertising, PR.