Nicola Clark Email & Phone Number

Dallas, Tx, Us

Tractorbeam is a marketing agency that helps grow your business through innovative digital strategies and award-winning design. We are industry agnostic, from luxury hotels to eyewear to household appliances. Our digital marketing side specializes in SEO, paid search, social media marketing, CTV, and display marketing, focusing on driving results through online visibility and conversions. We know the channels that will make our clients successful, and we are relentless about data and giving our clients the strategies to drive KPI performance in every conversion funnel stage.Our creative team focuses on creating brands and telling captivating stories that connect and inspire our client’s consumers.Nicola oversees the Client Services department focused on client relations, daily workflow, and account management, collaborating closely with Marketing to define strategy, vision, and roadmaps that align with client goals.

Doral, Fl, Us

Encompass Consulting, Inc. in Doral FL offers an eCommerce consultation service specializing in eCommerce strategy and planning initiatives for hotels & resorts. We are experienced professionals passionate about all things digital and have a wealth of experience with large global organizations with a multi-brand approach.We are well-connected in the digital-sphere to create purposeful online advertising plans, produce superior website experiences and recommend the best online marketing strategies possible. We are driven by your results and work with you to gain a comprehensive understanding of your business, your clients, and what is needed to drive your online results. From there we act as your company's eCommerce department, sourcing and managing vendors to optimize online revenues.

Madrid, Madrid, Es

Madrid, Madrid, Es

Madrid, Es

Responsible for leading the company’s eCommerce strategy for the portfolio of hotels throughout the Caribbean, Central America and Mexico. Heading a department of 12 team members tasked with developing the online revenues through the company's branded website and strategic partners. Led department from conception to profitability with revenues significantly growing year over year and demonstrating channel share growth. Responsible for the creation and deployment of innovative business plans, eCommerce strategies, and digital marketing campaigns to generate direct sales through SEM, affiliate marketing, email marketing and multi-channel exposure specific to key source markets. Extensive use of website analytics, multivariate A/B testing strategies, website conversion and retention strategies, and cart abandonment mitigation techniques to increase return on investment and lower cost per reservation.Accountable for improving all eCommerce KPIs for each channel by market and the overall online Revenue Management strategies for the company. Also responsible for overseeing the call center and it's revenue stream as well as booking engine capabilities and connectivity enhancements.

Mclean, Va, Us

Responsible for the eCommerce performance of all Owned and Managed Caribbean and Latin America hotels and resorts in the Hilton Worldwide portfolio. Leading a team to optimize all areas of eCommerce, including online retailing, display advertising, paid search campaigns, organic optimization (SEO), social media campaigns and monitoring website performance. Worked in close alignment with all disciplines and brands, to ensure the regions commercially focused objectives and KPIs were met.

Mclean, Va, Us

Oversaw all areas of eCommerce. Identified and set goals, objectives and strategies for 21 hotels, distinguished by various customer segments; source markets, languages, cultures, geographies, online behaviors, channel and booking preferences and developed plan to achieve said goals.

Mclean, Va, Us

Drove the company's Channel Shift Objective for the 76 European and African hotels and delivering increased revenue through the company preferred online distribution channel. Aligned business to effectively trade online and limit the influence of online intermediaries. Assisted in the development of source market websites to drive incremental online revenue.

Sharm El Sheikh, South Sinai, Eg

Responsible for the electronic distribution strategy for the 5 hotels in the Savoy Hotel Group. Dealing with day-to-day inquiries regarding the loading and availability of rates and developing & implementing GDS marketing campaigns to increase revenue through the travel trade.Provided robust campaign analysis by assessing return on investment and revenue displacement, and evaluation and reporting of competitor information and pricing through the e-distribution channels.Provide assistance to the Manager of E-Distribution & Pricing Support, and Director of Revenue Management in pricing development and operations.

London, Gb

Drive incremental revenue through the Global Distribution Systems used by travel agents to book, by increasing brand awareness with hotel, regional and global campaigns.Develop and implement timely integrated GDS. marketing campaigns for the 4 Forte brands (Le Meridien, Posthouse, Heritage and London Signature properties) utilizing the appropriate media.

Utrecht, Utrecht, Nl

Project Management of daily reports and their timely delivery to the HQ in Utrecht, Netherlands. Organization of International events & conferences for Department Head and the 15-strong team. Management of team budget to fairly distribute spending for I.T., Travel, Training & Conferences.