Nicola Kropach Email and Phone Number
MBA qualified General Manager experienced in transformative business growth in the beauty, skincare, dermal clinic, spa and wellness industry. Specialist in local Go-To-Market strategy for new entrants, brand manager and experienced cosmeceutical product developer. I am passionate about building skincare brands having a demonstrated track record for sales, business development, marketing and training team leadership. I specialise in operations, process improvement and development, production through to customer experience in B2B wholesale distribution, B2C retail and D2C environments. Growth strategies I've administered have increased the revenue and profit X12 of skincare companies I led in the clinical space, in as little as three years. My proven commercial skills include strategy development and brand plans for each distribution channel, well established relationships with buyers, exceeding sales targets, clinical education development and delivery, and bottom line results. Full P&L responsibility, financial analysis, and as an accomplished speaker, I present regularly to board members, C-level reports and professional bodies. My strong negotiating skills and stakeholder management is underpinned by the ability to influence others, manage conflict and relationships. Track record on multiple occasions, for leading high-performance sales, marketing, training and logistics teams through significant organisational change including M&A and ASX:IPO. . Deep beauty/skincare/cosmetics/medical aesthetics/ medical aesthetic devices/spa & wellness market knowledge with agility through the end-to-end supply chain including new product development from conception to creation, production, compliance & regulatory, campaign development and delivery to market. Highly experienced and successful in brand acquisition, forecasting, importation and distribution with trusted ability to build little known internationals into local brand success stories. A strategic thinking business leader, I move the people I lead to build better skincare brands and make bigger profits in an authentically happy workplace.
Silk Laser Clinics
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General Manager Product | Brand Director Aesthetics Rx | Medical Aesthetics Wesfarmers HealthSilk Laser Clinics Jul 2019 - PresentAdelaide, South Australia, AuGeneral Manager Product | SILK Laser Clinics; Australian Skin Clinics; Clear Skincare Clinics | Wesfarmers Health Medical Aesthetics | General Manager, Brand Director & NPD Specialist at Aesthetics Rx
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General Manager: Sales | Marketing | Training | Operations | Supply ChainSkinstitut Mar 2016 - Jul 2019St Leonards, Nsw, AuAchievements• Restructured organisation for cost efficiencies and broader market coverage• Crafted and executed national brand strategy • Preparation for sale of business to private equity (KKR)• Change management leadHalf year results FY19• Above revenue plan• Above growth on prior year revenue• Above gross margin plan• EBITDA above plan and the prior yearNPD• Product category expansion • New product category & procurement of technical equipment• Technical treatment expansion Laser Clinics Australia -
General Manager: Sales | Marketing | Training | OperationsBlc Cosmetics 2010 - 2015Seven Hills, Nsw, AuResponsible for the management, training and coaching of the national sales and education teamsSourcing and procurement of new brands for distributionImportation, stock & inventory controlBrand management of 7 brandsDevelopment of marketing plan for 10 brands B2B strategyDevelop internal staff and external customer training program Forecasting and planningStaff recruitment and inductionKey customer relationship management -
National Sales And Education ManagerBlc Cosmetics 2007 - 2010Seven Hills, Nsw, AuSuccessfully headed the Thalgo sales and education team, quickly expanding the role to take on full brand management and a BLC company management function. Achieved brand penetration goals in key markets. Through the procurement of additional brands the company restructured into its present framework.
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State Manager - Sales & OperationsBlc Cosmetics 2002 - 2007Seven Hills, Nsw, AuSTATE MANAGER -BLC COSMETICS VIC/TAS/SA 2002 - 2007Recruited to BLC cosmetics, trading as Thalgo Australia, specifically to reverse declining sales in the Victorian, Tasmanian and South Australia territory. Restructured the state team within the first six months and delivered a 20% increase on the previous years sales in year one of operation. Maintained a strong and passionate team for five years.
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Clarins National Channel Manager: Sales | Marketing |TrainingClarins Group 1998 - 200275017 Paris, FrFounded in 1973, the Trimex/Filatex group works mainly in the personal care and para-pharmacy industries. Trimex holds the reputation as the dominant marketer, distributor and manager for the domestic, export and duty free markets for prestige cosmetics, fragrances, beauty products and fashion accessories. With its Head Office in Sydney and fully structured offices and direct representation in each Australian state, the Trimex network spans the South Pacific region encompassing Australia, New Zealand, Fiji and various Pacific IslandsClarins National Salon Division manager -Trimex 1998 - 2002Responsible for the national training, sales and marketing function across the salon division of the Clarins business. Expanded the role to include an international training function. -
Clarins State Training ManagerClarins Group 1995 - 199875017 Paris, FrClarins State Training manager -Trimex 1995- 1998Implemented product and retail sales training programs developed by the National Training Manager in Victoria and Tasmania.
Nicola Kropach Skills
Nicola Kropach Education Details
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Australian Institute Of BusinessMba -
Australian Institute Of BusinessBusiness
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Nlp AustraliaNeuro Liguistic Programing Practitioner
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Institute For Integrative NutritionNutrition And Wellness Studies
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Integro LearningBehavioural Profiling
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Ultimate Training Solution, LondonSales Communication
Frequently Asked Questions about Nicola Kropach
What company does Nicola Kropach work for?
Nicola Kropach works for Silk Laser Clinics
What is Nicola Kropach's role at the current company?
Nicola Kropach's current role is General Manager | Brand Director Award winning product developer | Wesfarmers Health | Medical Aesthetics.
What schools did Nicola Kropach attend?
Nicola Kropach attended Australian Institute Of Business, Australian Institute Of Business, Nlp Australia, Institute For Integrative Nutrition, Integro Learning, Ultimate Training Solution, London.
What skills is Nicola Kropach known for?
Nicola Kropach has skills like Development Of Training Teams, Develop Education Content, Accomplished Presenter, Development Of Education Tools And Materials, Brand Management, Building Brand Awareness, Key Account Development, Key Account Acquisition And Retention, Key Account Relationship Management, Corporate Branding, Prospection, Qualifying Prospects.
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