Nikki Maw
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Nikki Maw Email & Phone Number

Founder and Business Anthropologist — CultureWorks at CultureWorks
Location: Palmerston North, Manawatū-whanganui, New Zealand 14 work roles 3 schools
1 work email found @ucol.ac.nz LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Current company
Role
Founder and Business Anthropologist — CultureWorks
Location
Palmerston North, Manawatū-whanganui, New Zealand

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Nikki Maw is listed as Founder and Business Anthropologist — CultureWorks at CultureWorks, based in Palmerston North, Manawatū-whanganui, New Zealand. AeroLeads shows a work email signal at ucol.ac.nz and a matched LinkedIn profile for Nikki Maw.

Nikki Maw previously worked as Business Anthropologist at Cultureworks and Business Anthropologist at Liminal Research And Consultancy. Nikki Maw holds Post-Graduate Diploma (Pgdip), Social Sector Evaluation Research from Massey University.

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nmaw@ucol.ac.nz
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Profile bio

About Nikki Maw

As a Business Anthropologist I focus on workplace culture and understanding and designing the human experience. While working with organisations and businesses on bespoke workplace culture programmes, I am also currently delivering workshops on topics relevant to business owners and managers today, including:* ‘Unleashing the Potential of Gen Z’;* ‘AI Basics for Business: Where do I start?’;* 'Developing Your AI Strategy for Business'; * 'Leveraging the Power of AI for Business'; and* 'Understanding AI for Governance'.I am an innovative, organised and collaborative strategist, facilitator, evaluator and service designer with expertise in qualitative research, evaluation specific methodology, strategic planning, stakeholder engagement, institution-wide reform, change management and culturally responsive pedagogies of relations. Those with whom I work appreciate both my insatiable curiosity and my encouraging management style. Trained as a social anthropologist, I am deeply interested in people of diverse backgrounds and with diverse ways of thinking. My later professional development has been in evaluation, and other methodologies such as Human Centred Design, Design Thinking, Lego Serious Play, and Employee Experience (EX).My professional goal is to transform the world of work. By understanding culture and improving the employee experience we can create a better world of work together.I enjoy meeting new people and welcome you to contact me at n.maw@liminalresearch.co.nz.

Listed skills include Qualitative Research, Research, Strategic Planning, Program Evaluation, and 26 others.

Current workplace

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CultureWorks
Cultureworks
Founder and Business Anthropologist — CultureWorks
Palmerston North, NZ
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14 roles · 28 years

Nikki Maw work experience

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Founder And Business Anthropologist — Cultureworks

Cultureworks

Palmerston North, Nz

Business Anthropologist

Cultureworks

New Zealand

At CultureWorks I focus on workplace culture and making work life better. I work with businesses and organisations to map the culture that you have and design the culture that you want. I can help you to:• Develop a Culture Document,• Develop and implement your People Strategy,• Improve Employee Experience,• Create Moments that Matter,• Build connections, and• Adapt to and thrive in change.In addition, I provide advice and guidance in the areas of hybrid/remote working, generations in the workplace, and artificial intelligence in the workplace.

Business Anthropologist

Liminal Research And Consultancy

New Zealand

Offering the services of strategy development, service design, strategy activation, and evaluation. As a Business Anthropologist, I design human experience. I support organisations and businesses to understand their employees, customers, and stakeholders, and respond to their needs.

Vice Chair

Palmerston North, Wanganui-Manawatu, New Zealand

Board Member November 2022 - November 2023

Board Chair

Palmerston North, Wanganui-Manawatu, New Zealand

Chair May 2023 - present Co-Chair Nov 2022 - May 2023Secretary Nov 2021- Nov 2022Board Member July 2021 - present

Service Design Consultant

Palmerston North, New Zealand

I worked with a group of consultants providing management consulting services to tertiary education organisations, schools, businesses, economic development agencies and not for profit organisations. I supported organisations in the development of strategies, researched and evaluated customer experience and organisational processes, and facilitated workshops and discussions on current and future issues which resulted in co-creating visions of the future, activating innovation and embedding change.Key highlights:✔ Facilitated the co-design of a New Zealand university’s doctoral programme. Working with many doctoral students and staff members, we identified pain points, imagined a world class experience and designed an end to end system to meet future needs.✔ Conducted a scoping study for the employability of international students and developed an international student employability journey for regional economic development agencies.✔ Researched regional, national and global trends and challenges, conducted interviews and facilitated a regional think tank to provide recommendations and options for future economic growth in the health sector.✔ Researched and developed a work-based learning strategy for a New Zealand university. Identifying national and international examples, working with stakeholders including staff, employers and students to shape the direction of the strategy, and developed a work-based learning framework.✔ Facilitated the development of a secondary school strategic plan and associated annual plan. Elicited feedback and ideas from students and staff and facilitated a Working Group that consisted of the school’s senior leadership team.

2016 - Mar 2020

Director Strategic Development

New Zealand

I shifted into a new role at UCOL, in which I developed, implemented and led programmes designed to improve teachers'​ attitudes, knowledge, skills, behaviour and practice. The intention was that these improvements would also have a positive impact on students' learning experiences and educational outcomes.Key highlights: ✔ Developed and implemented Te Atakura, a professional development programme for tertiary education based on the secondary school research & development programme Te Kotahitanga. Goals of the program are to reduce disparity between Māori and non-Māori students, improve educational experiences for all students and foster quality teaching by creating relationship-based teaching, learning and working environments.✔ Co-directed the High Performing Teaching Teams initiative, which supports quality teaching at UCOL. In this role, established three teaching awards, an Innovative Teaching Team Fund, a Professional Development Fund and a Quality Teaching Magazine. Initially the main focus of this programme was to train Academic Leaders to see themselves as leaders of learning rather than managers of resources.

2013 - 2015 ~2 yrs

Director, High Performing Teaching Teams (Project)

New Zealand

Concurrent to my main role at UCOL, I was hand-picked by the Chief Executive to lead a project focused on quality education. This invitation resulted from my strong project management capabilities and passion for quality teaching.

2013 - 2015 ~2 yrs

Director, Strategic Policy & Research

New Zealand

I supported the institution's Deputy Chief Executive of Strategy in facilitating and maintaining relationships with the Tertiary Education Commission (TEC), Ministry of Education, other tertiary institutions, community organisations and the city / district councils. Key highlights: ✔ Ensured that UCOL was up-to-date and prepared to respond to any policy changes or anticipated changes. Also ensured that the institution was in line with the government's Tertiary Education Strategy.✔ Supported the development of strategies for various departments and facilitated / wrote the institution's Māori Strategy and Youth Strategy.

2010 - 2013 ~3 yrs

External Evaluator (Contract)

New Zealand

I took on a part-time, project-based role conducting evaluations of tertiary institutions. Here, I evaluated each institution's capabilities in self-assessment and their educational performance.

2009 - 2011 ~2 yrs

Managing Director & Researcher / Evaluator

Liminal Research & Consultancy Limited

New Zealand

After several years conducting educational research at Massey University, I started this research and educational consultancy. Here, I led large educational studies, inclusive of research proposal development, contract negotiation, budget planning and research team leadership. I also managed research and evaluation report development.Key projects: ✔ Induction and Mentoring Project, New Zealand Teachers' Council -- Managed four ongoing research & development projects and evaluation of all four projects. A two-year endeavor, this assignment involved supporting each of the contracted teams, ensuring quality and sitting on their various advisory boards.✔ Integrated Services Project, Child Youth & Family (NZ Social Services) -- Working in partnership with Child and Adolescent Mental Health and Special Education, took on a challenging, two-year project that required sensitivity toward participants and their families and a strong ability to successfully navigate complex content and uphold utmost ethics.

2006 - 2010 ~4 yrs

Researcher, Institute For Professional Development & Educational Research

New Zealand

Following an educational research role at the University of London, I returned to Massey University and served as a researcher for the university's Institute for Professional Development and Educational Research.Key highlights:✔ Served as Principal Researcher on the Making Sense of Learning at Secondary School project. Here, I focused on student voice, improving teaching practice and co-constructing learning.✔ Worked on the institute's Teacher Status Project, which explored perceptions of teachers and teaching.

2003 - 2005 ~2 yrs

Research Officer

London, United Kingdom

I was initially hired to support the university's Evaluation of Key Stage 3 Pilot Strategy project, where I was tasked with student voice aspect of the evaluation. Here, I analysed the qualitative responses of all students. The success of this project lead to broader research responsibilities.Key highlights:✔ Worked on a large educational research project, Variations in the Work and Lives of Teachers and their Effectiveness. Here, I travelled the country conducting interviews with teachers and analysing their responses.✔ Travelled the UK interviewing teachers about a national ICT teacher training programme. Also analysed responses and contributed to the writing of the final report.

2002 - 2003 ~1 yr

Researcher, Institute For Professional Development & Educational Research

New Zealand

I supported numerous research projects, primarily conducting qualitative research.

1999 - 2002 ~3 yrs
3 education records

Nikki Maw education

FAQ

Frequently asked questions about Nikki Maw

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What company does Nikki Maw work for?

Nikki Maw works for CultureWorks.

What is Nikki Maw's role at CultureWorks?

Nikki Maw is listed as Founder and Business Anthropologist — CultureWorks at CultureWorks.

What is Nikki Maw's email address?

AeroLeads has found 1 work email signal at @ucol.ac.nz for Nikki Maw at CultureWorks.

Where is Nikki Maw based?

Nikki Maw is based in Palmerston North, Manawatū-whanganui, New Zealand while working with CultureWorks.

What companies has Nikki Maw worked for?

Nikki Maw has worked for Cultureworks, Liminal Research And Consultancy, Manawatū Business Chamber, Parafed Manawatu, and Chard Consulting Limited.

How can I contact Nikki Maw?

You can use AeroLeads to view verified contact signals for Nikki Maw at CultureWorks, including work email, phone, and LinkedIn data when available.

What schools did Nikki Maw attend?

Nikki Maw holds Post-Graduate Diploma (Pgdip), Social Sector Evaluation Research from Massey University.

What skills is Nikki Maw known for?

Nikki Maw is listed with skills including Qualitative Research, Research, Strategic Planning, Program Evaluation, Higher Education, Workshop Facilitation, Policy, and Staff Development.

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